Serving Strategy
Mintegral’s ad serving strategy and click analysis explained
Mintegral CEO Erick Fang provides an in-depth look at how the company serves and shows ads, as well as the data it collects
Moving Up
Modern Times Group appoints Maria Redin as CEO
Follows Lindemann vacating the position in July
Put 'em Up
Skillz teams up with Floyd Mayweather Jr. for branded tournaments
"The best of the best, with the best. Who's ready to make some money in my tournaments?"
Speaker Spotlight
Speaker Spotlight: King's Abigail Rindo brings her passion for storytelling to PGC Helsinki Digital
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Case Dismissed
Google to ask court to dismiss Epic Games' lawsuit
It wants the case to remain seperate from Apple's
Round Two
Epic asks court to force Apple to reinstate Fortnite
"Apple is a monopolist. It controls all app distribution on iOS"
Most Read
Hot Five: Top 50 Mobile Game Makers, Big Fish layoffs, and Toon Blast surpasses $1 billion in revenue
The hottest articles of last week
Investment
Voodoo invests in Istanbul-based developer studio Fabrika Games
"We will help Fabrika to develop their team and gather Turkish talent seeking to create successful Hyper-Casual games with Voodoo"
Heading To China
Kwalee continues its expansion with a new office in China
"Kwalee China will benefit all of our work, as stronger relationships with partners in the country will help to bring our games to a wider audience"
China Weekly
Player registration for games in China: how to comply and keep your title alive
Yodo1 discusses how to navigate user retention in China's market
Pgc Digital
Learn the ins and outs of creating games at Pocket Gamer Connects Helsinki Digital
One of 15 featured tracks
Takin' Care Of Business
Mobile games jobs weekly: Glu welcomes new VP, Big Fish makes layoffs, and Pubguard appoints Andy Curran as new CEO
The movers, shakers and job opportunities in mobile gaming
Catch Em All
Pokemon Masters EX catches $75 million in its first year
Japan brought in $39.3 million
Delayed Change
Apple delays privacy policy changes to next year
We want to give developers the time they need to make the necessary changes"
Meet The Investor
Konvoy Ventures’ Managing Partner Jason Chapman on the key advantages when raising investment from the company
"While games have begun integrating social layers into games long ago, we think games will become an important facilitator of social interaction in a work from home world"
Speaker Spotlight
Speaker Spotlight: Hyper Hippo Games' Luke Gorman on maximising APRU
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Lay Offs
Lab Zero Games lays off its remaining employees
Follows the walk outs last month
Diversity Matters
POC in Mobile: "The video games industry can do better," says Behaviour brand manager Sam Quino
"I’ve sadly had my fair share of horror stories to tell both as a woman and a Filipino"
About You
Developer survey! Help us understand the hottest games industry trends in just a few clicks
Your chance to help shape our latest report on the mobile games industry – and win a ticket to our next digital event
Moving Up
Ad fraud platform Pubguard appoints Andy Curran as its new CEO
Alan Ngai will step into the role of COO
Efficient Networking
Entries close this Monday Sept 7th for Publisher SpeedMatch at Pocket Gamer Connects Helsinki Digital 2020
Connect with the biggest publishers and talented indie developers - sign up now!
Meet The Investor
The Irregular Corporation’s business development director Mitsuo Hirakawa on the key advantages when raising investment from the company
“Making a great game is difficult as it is, but creating a sustainable & successful franchise is even harder. That is why we want to work with founders who are fully committed for the long term.”
Mamma Mia
Super Mario 3D All-Stars, Mario Kart AR, 3D World, and more, confirmed in Mario 35th Anniversary Direct
Japanese developer reveals plans after months of rumours and speculation.
Meet The Investor
LEGO Ventures on the advantages when investment is raised from their company
"Our advice would be to find a way of injecting some fun into the pitch and inspiring a connection, be it through video, live gameplay, or otherwise"
Outta Here
Fortnite's removal opens up the battle royale market
The game generated around $1.2 billion on iOS
Reasons To Attend
20 reasons why you need to (virtually) attend Pocket Gamer Connects Helsinki Digital 2020
250 expert speakers, 21 conference tracks, 1,500+ industry professionals, exciting fringe events - our online-only conference is set to be a cracker!
Pgc Digital
Buff up on games publishing at Pocket Gamer Connects Helsinki Digital
One of 15 featured tracks
Top 50
Top 50 Mobile Game Makers 2020 event celebrated a exciting yet turbulent year
Zynga's Bernard Kim discusses the company's move into hypercasual
Arcade Anniversary
Frosty Pop's Faisal Sethi is confident Apple Arcade is going nowhere but up
"The five titles we launched would not have had the same success"
Speaker Spotlight
Speaker Spotlight: Belka Games' Yuriy Krasilnikov brings team building prowess to PGC Helsinki
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Event Hybrid
Gamescom 2021 will combine physical and digital events
Follows this year's real-life show being canned thanks to coronavirus
It's Mario
Mario appears to have teamed up with Puma for Mario trainers
The footwear appeared on Footlocker's Australian site
Find Your Funding
LAST CHANCE to get involved with the Investor Connector at Pocket Gamer Connects Helsinki Digital 2020 - sign up now!
Sign ups for the popular investor matchmaking event end at midnight Friday Sept 4th, so don’t miss out!
Speaker Spotlight
Speaker Spotlight: Cherry Pick Talent's Brittany Filler brings influencer expertise to PGC Helsinki Digital
Pocket Gamer Connects: Helsinki Digital will take place on September 14th - 18th
Welcome Aboard
Glu Mobile welcomes Jon David as its new vice president and general manager
"I am thrilled to be joining Glu, especially at a time when more people than ever before are turning to mobile games for entertainment"
Meet The Investor
Velo Partners’ Associate Director Rob Duboff on the advantages of working with Velo and the potential they bring when raising investment
“It appears that the real winners during the lockdown period were the companies that were willing to aggressively take advantage of the lower CPIs to significantly grow their userbases cheaply”
Making Of
How F1 Manager achieved 350,000 daily active users
"We had to spend the first couple of months weathering the storm"
Rebranded
Wargaming UK rebrands as DPS Games
"At DPS Games, we still remain a proud member of the Wargaming family"
Welcome Aboard
Roblox hires Barbara Messing as its new chief marketing officer
"I am inspired by Roblox's mission to bring people together through play"
Pgc Digital
Discover the Developer Toolkit at Pocket Gamer Connects Helsinki Digital
One of 15 featured tracks
Clever Data
GameRefinery reveals a new way to optimise UA without tracking users
Data Enrichment categorises games and matches with potential fans
Next Big Wave
Potato Play secures $1.75 million in seed funding for Asian hybrid-casual games
"With this seed round, we will be limitless in what we can achieve for developers"
Grindstone To A Halt
Opinion: One year on, Apple Arcade is still great but it's lost momentum
Set to celebrate one-year anniversary on September 19th, 2020
Talking Heads
Facebook, Jam City, ZeptoLab, Neogames and Kwalee all confirmed to speak at Pocket Gamer Connects Helsinki Digital 2020
With just two weeks to go until our online-only conference goes live, find out who you will be learning from digitally
Staying Put
Report: AT&T is no longer selling the Warner Bros games arm
Follows interactive entertainment boom thanks to COVID-19
Banned
PUBG Mobile gets hit with a ban in India
One of 118 Chinese apps to be booted from the country
Farewell
Indie studio Vlambeer is shutting down after 10 years
The developer's upcoming title Ultrabugs is still on the way though
Deutsche Telekom launches cloud gaming platform MagentaGaming
"MagentaGaming will increase user experience for a much broader audience thanks to lower entry barriers for high-quality gaming"
Going Public
Skillz is going public on NYSE via merger with SPAC Flying Eagle
At a valuation of $3.5 billion
Lay Offs
Big Fish Games lays off 250 staff members as it faces a restructure
"The scale that Big Fish developed over many years as a multi-platform publisher has made it difficult to successfully lead in mobile"