Mobile ad click-through rates on tablets double to over 9%, reports inneractive

It's generally understood device screen size can have a major impact on game design, but the latest infographic released by ad platform inneractive also suggests it has a role to play when it comes to advertising.

According to the firm's numbers published by app store GetJar in the case of iOS, click-through rates (CTR) jump from 4.35 percent on iPhone to 9.61 percent on iPad.

It's a trend that extends across operating systems: Samsung's 7-inch Galaxy Tab, for instance, generates a CTR of 9.23 percent to the Motorola Droid's 2.07 percent on its 3.7-inch screen.

Bigger equals better

"Essentially, the larger a screen size a device has, the higher the click-through rate becomes," summarises GetJar.

"It's not hard to imagine that with more screen real estate, ads can become larger and harder to miss. Also, tablet apps can better convey traditional media formats where users are more use to seeing and interacting with advertisements."

Apple's tablet is the most prevalent of all the platforms analysed according to inneractive's numbers, but even advertising on a touchscreen smartphone compared to one equipped with a keyboard can prove more fruitful.

Nokia's 3.5-inch N97 enjoys a CTR of 4.6 percent. That compares favourably to the 2.46-inch E6, which has a CTR of 3.2 percent.

Partner power

The release of the inforgraphic comes as GetJar and inneractive have unveiled a new promo designed to reward developers who launch their titles on the marketplace with the latter firm's advertising SDK equipped.

The first ten studios to sign up and equip the SDK will be rewarded with $500 worth of free promotion and discovery services.

More info on the promo can be found on inneractive's website.

[source: inneractive]