Profile
About
About
Johannes Heinze is Managing Director for EMEA at AppLovin, a marketing platform that provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps.
He has been deeply involved in shaping the app economy since 2009. At AppLovin, he oversees the company’s international sales growth - a significant responsibility as the company processes over 50 billion ad requests from around the world every day, and is on track to achieve a $200MM+ revenue run rate this year.
Johannes was previously a founder of the European ad network Moboqo, which was acquired by AppLovin in 2014.
Prior to launching Moboqo, he was VP for Mobile at Fyber/SponsorPay, where he was integral to the development of the company’s innovative and highly successful ad monetisation solutions and was responsible for the company’s successful pivot toward mobile.
Articles featuring Johannes Heinze
Articles featuring Johannes Heinze

Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?
AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means

The must know Japan mobile games trends for 2018
AppLovin's Johannes Heinze on what's hot in one of the world's most lucrative mobile markets

Game developer zen: Tips to find the perfect balance between user experience and ad monetisation

Why in-game events are the best way to revitalise your mobile game
AppLovin's Johannes Heinze on how to utilise events to improve player engagement

The ascendance of hyper-casual part three: The opportunity
AppLovin's Johannes Heinze continues his detailed analysis of a new genre

The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre

The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Top Stories

PG.biz Podcast - Kwalee’s John Wright On Attracting Valuable Users With A Loyalty-Driven Approach

Former DotEmu and Playdigious co-founder announces alternative app store finder, StoreRider
Events
Day of the Devs 2023 | North America | Dec 6th |
WN Conference 2023 Belgrade | Europe | Dec 7th |
Playtopia December 2023 | Africa | Dec 7th |
Game Developers Session 2023 | Europe | Dec 8th |
2023 G-Eight Game Show | Asia | Dec 8th |
gamedev.world December 2023 | Dec 9th | |
SIGGRAPH Asia Conference 2023 | Australasia | Dec 12th |
Games for Change Summit 2023 | Middle East | Dec 14th |