Profile
About
About
Johannes Heinze is Managing Director for EMEA at AppLovin, a marketing platform that provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps.
He has been deeply involved in shaping the app economy since 2009. At AppLovin, he oversees the company’s international sales growth - a significant responsibility as the company processes over 50 billion ad requests from around the world every day, and is on track to achieve a $200MM+ revenue run rate this year.
Johannes was previously a founder of the European ad network Moboqo, which was acquired by AppLovin in 2014.
Prior to launching Moboqo, he was VP for Mobile at Fyber/SponsorPay, where he was integral to the development of the company’s innovative and highly successful ad monetisation solutions and was responsible for the company’s successful pivot toward mobile.
Articles featuring Johannes Heinze
Articles featuring Johannes Heinze
REDEFINING MOBILE GAMING?
Jun 8th, 2018
Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?
AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means
WHAT'S TRENDING?
Apr 9th, 2018
The must know Japan mobile games trends for 2018
AppLovin's Johannes Heinze on what's hot in one of the world's most lucrative mobile markets
BEST PRACTICE
Dec 14th, 2017
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
PAR FOR THE COURSE
Sep 21st, 2017
Why in-game events are the best way to revitalise your mobile game
AppLovin's Johannes Heinze on how to utilise events to improve player engagement
HYPER-CASUAL
Apr 28th, 2017
The ascendance of hyper-casual part three: The opportunity
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
CASUAL EVOLUTION
Mar 29th, 2017
The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
STATUS QUO
Mar 9th, 2017
The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Top Stories
Feature
Nov 13th, 2019
51 top games in soft launch: From Marvel Super War and Disney Sorcerer’s Arena to Castlevania: Grimoire of Souls and SpongeBob: Krusty Cook-Off
Feature
Nov 12th, 2019
Updated: 22 mobile games that have generated more than $1 billion in lifetime sales
Events
| Slush Helsinki 2019 | Nordic | Nov 21st |
| DevGamm Minsk 2019 | Nov 21st | |
| The India Game Developer Conference 2019 | Asia | Nov 22nd |
| Slovenian Games Conference | Europe | Nov 30th |
| Asia Digital Entertainment Summit 2019 | Asia | Dec 12th |
| Pocket Gamer Connects London 2020 | Europe | Jan 20th |
| Pocket Gamer Mobile Games Awards 2020 in association with Game Insight | Jan 21st | |
| GDC 2020 | North America | Mar 16th |
Latest User Comments
51 top games in soft launch: From Marvel Super War and Disney Sorcerer’s Arena to Castlevania: Grimoire of Souls and SpongeBob: Krusty Cook-Off
Added G.I. Joe. Thanks for the spot :)
Drag Racing dev: We expected players to abandon us for CSR Racing...but they didn't
Es lo mejor
Lockwood’s Avakin Life snags Game of the Year at the TIGA Games Industry Awards 2018
Es el mejor juego
How to get a job at Avakin Life developer Lockwood Publishing
Hi lockwood I would love it if I was apart of the team on avakin as I have played the game for…
Fingersoft's Hill Climb Racing franchise rolls past one billion downloads
That is truly decent to listen. much obliged to you for the upgrade and good fortunes. <a…