Profile
About
About
Johannes Heinze is Managing Director for EMEA at AppLovin, a marketing platform that provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps.
He has been deeply involved in shaping the app economy since 2009. At AppLovin, he oversees the company’s international sales growth - a significant responsibility as the company processes over 50 billion ad requests from around the world every day, and is on track to achieve a $200MM+ revenue run rate this year.
Johannes was previously a founder of the European ad network Moboqo, which was acquired by AppLovin in 2014.
Prior to launching Moboqo, he was VP for Mobile at Fyber/SponsorPay, where he was integral to the development of the company’s innovative and highly successful ad monetisation solutions and was responsible for the company’s successful pivot toward mobile.
Articles featuring Johannes Heinze
Articles featuring Johannes Heinze

Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?
AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means

The must know Japan mobile games trends for 2018
AppLovin's Johannes Heinze on what's hot in one of the world's most lucrative mobile markets

Game developer zen: Tips to find the perfect balance between user experience and ad monetisation

Why in-game events are the best way to revitalise your mobile game
AppLovin's Johannes Heinze on how to utilise events to improve player engagement

The ascendance of hyper-casual part three: The opportunity
AppLovin's Johannes Heinze continues his detailed analysis of a new genre

The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre

The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Top Stories

MY.GAMES’ Rush Royale hits 50m downloads and snags #1 Strategy Game spot
Events
Yorkshire Games Festival 2023 | Feb 4th | |
LEAP Tech Conference 2023 | Middle East | Feb 6th |
Steam Next Fest 2023 | Feb 6th | |
#G4L Gaming Final Boss 2023 | Europe | Feb 8th |
WN Conference Belgrade 2023 | Europe | Feb 8th |
Gamesforum Barcelona 2023 | Europe | Feb 8th |
Guildford Games Festival 2023 | Europe | Feb 10th |
#G4L Celebrate Gaming 2023 | Europe | Feb 10th |