Guest Post
AdLiven co-founder, Kai Yu, on AdLiven Insights – a new tool for a post IDFA world
How should developers approach user acquisition in an ever-changing landscape?
Kai Yu is the co-founder of AdLiven, a San Francisco-based company aiming to deliver tailor-made ads and solutions using its custom-built platform and expertise. After obtaining a bachelor's degree in Computer Engineering from University of California Davis, Kai took the unconventiona into the hair and beauty industry where he worked as a Systems Analyst. His experiences then led him into AdTech, where he became the lead developer of Boost Media. After arming himself with years of experience and knowledge, Kai founded AdLiven in 2018 as a next-gen creative agency. To this day, Kai leads the team at AdLiven to make specialized ads for mobile gaming and app development brands while emphasizing creativity and innovation.