PocketGamer.biz Week That Was: GTA V's fall out, iOS 7's pick up, and no one in France loves iPhone 5C

It didn't take much headline browsing this week to realise that the two biggest stories in the world of mobile and gaming were the releases of iOS 7 and Grand Theft Auto V.

Both are highly polished iterations of a proven formula, both had a considerable amount of buzz around them, and consumers absolutely snatched up both with wanton glee.

But how, exactly, does the release of a huge console game with a bloated development budget factor into the world of mobile gaming?

We took a good look at that and more in the latest instalment of the PocketGamer.biz Week That Was.

Tools and platforms

• Flat's the new black, as our Chart of the Week shows iOS 7 is being taken up twice as quickly as iOS 6 was.
• Meanwhile, Amazon added iOS support for its Whispersync for Games and GameCircle services.
• Not to be left out, Windows Phone is now averaging 9 million downloads and in-app purchases a day.
• And the iPhone 5C might wow you with its colours, but it's not wowing consumers in France where pre-orders are 'in the hundreds'.

Industry voices

• We were confused by this, so we had our Mobile Mavens hash out the iPhone 5C's unveiling.
• MeanFreePath's Nick Naicoianu says location-based play has ditched the check-in/Foursquare model.
• Editor Jon Jordan argues that Grand Theft Auto V is 'the last twitch from a dead model'.
• But Carter Dotson from 148Apps thinks that mobile developers can learn a lot from GTA V.
• While US correspondent Matt Diener thinks it's time we recognise that mobile, console, and handheld games can all coexist in the same space.
• Kirk Mckeand goes behind the scenes with an exclusive look at the making of Deux Ex: The Fall.

Monetisation

• McDonalds blurs the line between snack-sized gaming and snack food by offering power-up codes for NFL Runner at 14,000 of its US locations.
• Research from Arkadium shows that mobile gamers spend more than Facebook players do, but notes that Facebook players are more engaged.
• The first of our weekly Monetizers takes a look at Kabam's Puzzle and Dragons clone Puzzle Trooper.
• While the second looks at the good and bad in monetisation, from Odyssey to Boom! Tanks.

Discovery, user acquisition, and retention

• And speaking of Boom! Tanks, Codemasters' latest game hit 1 million downloads in a week.
• PaeDae's Steve Weiss share his thoughts on how in-game ads can boost retention by 61 percent.
• Also, we took at look at a tip that something might be going on with the 5-star reviews for Zynga's CastleVille Legends.
• And if you're eager to get discovered, we have five tips on how to create the perfect App Store screenshots.

Funding, start ups and acquisitions

• App Annie will hone its analytics with $15 million raised from a Series C funding round that saw Sequoia Capital’s US fund join in.
• Finally, GREE's big in Japan, but Colopl just shot past it with a Japanese market cap of $2.4 billion.