F2P 2012: Studios need to plan for success as well as failure, says Zynga's Matthew Wiggins
#f2psummit Wonderland was without a strategy
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Keith Andrew
About With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Articles by Keith Andrew
F2P 2012: Free-to-play established in Europe, but it's a hard sell in UK, says InnoGames' Volker Dressel
#f2psummit Playing catch up
F2P 2012: It's time to be unique, says NaturalMotion's Struan Robertson
#f2psummit Magic moments
F2P 2012: Social games 'inefficient' if they don't tap into a platform, says GREE's Kyoko Matsushita
#f2psummit Right tools for the job
F2P 2012: Free-to-play business model not exploitative when 95% of gamers don't pay, says ngmoco's Ben Cousins
#f2psummit The facts don't lie
Tablets to 'reinvent' gaming in the living room, says ngmoco's Neil Young
'Awesome' iPad leading the charge
App Store's black holes the hardest part of life on iOS, say former Sony men Nice Touch Games
But console development no easier
Angry Birds outfit Rovio acquires Futuremark Games Studio
Finnish favourite ups its game
Opinion: Game should have dared to go digital
Industry can learn lessons from chain's demise
Apple reportedly rejecting iOS apps that access UDIDs
Depreciation steps up
GREE's US studio unveils second iOS game Alien Family
More titles bound for launch in coming months
Angry Birds Space hits 10 million downloads in less than 3 days
iOS and Android follow-up flying high
Microsoft and Nokia to invest 18 million euros in app dev program
Backs Windows Phone, Symbian and Series 40
Nvidia's Kepler-based GPUs to 'power superphones'
CEO Huang spells out future
Rovio clarifies position as CEO Mikael Hed confirms Angry Birds Space is Windows Phone 7-bound
Studio already working on release
PocketGamer.biz's GDC 2012 party photobooth pics are live
Fancy a tag?
Canadian iPhone shipments topped BlackBerry during 2011
RIM knocked off home top spot
Microsoft and Nokia offer devs chance to feature apps in Windows Phone ad campaigns
'Your App Here' bound for 2 promo periods
Kiip's real world rewards network makes a move on fitness apps
Where muscles meet 'moments'
Tapjoy unveils new SDKs for Windows Phone
Designed to support XNA and Silverlight
Google updates Android SDK with added emulator support
x86 system images now on board
Unity opens speaker submissions for Unite 12
Amsterdam event waiting for luminaries
GREE partners with brand agency Dentsu for global Platform push
Marketing expertise to build GREE name
European Games Developer Federation claims UK games tax relief a 'game changer for Europe'
Good for UK, good for Europe
Ludei rolls out CocoonJS Launcher for Android
Allows devs to test HTML5 games on platform
Zynga's OMGPOP deal rumoured at $210 million as companies vow Draw Something won't change
Over 1 billion drawings sketched last week
![[UPDATE] Zynga confirms acquisition of OMGPOP](https://media.pocketgamer.biz/images/3320/39086/omgpop-biz_s320.jpg)
[UPDATE] Zynga confirms acquisition of OMGPOP
Next step to goal of one billion gamers
£50 million UK games tax break will 'save jobs' and 'grow industry' claim developers
Studios celebrate Budget bonus
TIGA hails 'decisive victory' as UK Government unveils games tax break
Congratulates ministers for 'brilliant decision'
UK Government unveils games tax break in 2012 Budget
Osborne looking to drive digital content
Develop Brighton's second Indie Showcase now open for entries
Brand new Editors' Choice category unveiled
![[UPDATE] UK retailer Game files for administration](https://media.pocketgamer.biz/images/3257/39044/game-opinion-biz_s320.jpg)
[UPDATE] UK retailer Game files for administration
Company will 'continue to trade'
Godzilab tops 10 million downloads across iOS and Android
iBlast Moki outfit 'happy' with milestone
New iPad investigated for claims of overheating
Measured running 5.3 degrees hotter than iPad 2
TIGA partners with BlueVia to launch 24 hour GameHack
13 prizes on offer
Lumia 800 'impact' pushes Windows Phone past Symbian in UK, reports Kantar Worldpanel
Accounts for 87% of all WP sales
PlayPhone add iOS and Android multiplayer to SGN with InstaMultiplay
Matchmaking in milliseconds
Nokia's Lumia 710 tops iPhone 4S and Galaxy Nexus in US customer satisfaction survey
Windows Phone building base?
Microsoft readying Windows 8 for October roll out, say sources
Tablets ready to go from day one
Humble Indie Bundle brings iOS classics Canabalt, Zen Bound 2 and Cogs to Android
Electronic Frontier Foundation and Child's Play to benefit
Coconut Island partners with DeNA in China as Android library hits Mobage
iOS releases to follow
New iPad enjoys 'strongest launch yet' as sales top 3 million
It's a blockbuster
Jetpack Joyride bound for web as Halfbrick acquires Onan Games
Mandreel multiplatform technology the target
Zynga in talks to acquire Draw Something dev OMGPOP, says source
Other buyers also interested
Penguin picks up book publishing rights for ustwo's Whale Trail
Total downloads pass 180,000 mark
Apple applauds 'record' sales for new iPad's opening weekend
But CEO Cook fails to release hard figures
PlayPhone acquires marketing firm Social Hour for $51.5 million in stock
Cross promotion the focus
PG.biz week that was: Queues down for iPad as buyers line up for Game, Nokia gives the nod to Windows 8 and how to market your game in 5 easy steps
The past 7 days' news compressed bite-sized
Amazon Appstore hits 31,000 apps as marketplace turns 1
Celebrates with discounts aplenty
Apple's iPad launch branded underwhelming as queues fall at flagship UK store
Down 37% from iPad 2 debut, claims Dynamo PR