Future Today
Are we already in the HTML5 games Plateau of Productivity?
WiMi5 CEO Raul Otaolea analyses the history of HTML5, and where it sits today
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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.
Articles by Guest Author
Casual Evolution
The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
State Of Play
A look at China’s stringent mobile game regulations half a year on
Niko Partners analyst Daniel Ahmad looks at the challenges facing developers breaking into China
Battle Ready
Fighting fraud in mobile game user acquisition
KamaGames on how not to fall victim to fraud
Smart Gamification
Mobile marketing meet the smart hairbrush: Connected and gamified environments are defining the smartphone-powered now
How game developers and marketers can power new experiences
Going It Alone
"Starting a games studio is idiotic, brutal and you should totally do it"
TreasureHunt CEO Kyle Smith shares advice on starting a company
Attractive Proposition
An in-depth look at games as investments
The evolving opportunities in console, PC, mobile, VR and AR
China Regulations
MyGamez Talks China: What new Government regulations on games mean for mobile publishers
Owen Soh breaks down the new hoops developers must jump through
Status Quo
The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Part one of three: Status quo
First-timer
3 lessons from an indie developer's first GDC
Frank DiCola discusses scheduling, sessions and not taking no for an answer
Engaging Users
Why does Flurry say mobile game engagement is down?
Rovio's Wilhelm Taht dives into the stats
F2p Design
6 tips to boost your free-to-play game retention
Mike Herron offers his game design advice
Finding An Edge
The 5 most important Facebook Ad updates of 2016
How you can increase your app's revenue
Monetisation Tips
3 ways to monetise a real-time multiplayer mobile game
Designing with competitive play, IAPs and ads in mind
Marketing Future
The game ad-unit: The future of mobile marketing and location-based entertainment after Pokemon GO
Mark Ollila peers into the near future for mobile marketing
A Look Ahead
3 major mobile analytics trends for 2017
Peter Fodor and Paul Trejbal on making data more accessible
Building Your Studio
Moving beyond your network: How to avoid recruitment chaos in the early days of studio life
Wooga Senior Talent Acquisition Manager Matt Hood offers practical advice for employing staff at your new studio
Break Into Games
Getting into games through the back door
Rovio London Head of Studio Mark Sorrell offers his advice
New Year, New Job
6 things you should do to get a job in games
Gabriel Stürmer offers advice that could land you a new career in 2017
Speaker Spotlight
PG Connects London 2017 speaker spotlight: Tricky Tribe's CEO on originality in mobile
What to expect at PG Connects London
Game Marketing Analysis
Don’t blame marketing for product failures
Why the product is a key part of the marketing
Speaker Spotlight
PG Connects London 2017 speaker spotlight: InnoSpark's Daniel Cho on the next big thing for mobile games
What to expect at PG Connects London
Indie Pr
PR activity that indies can do for themselves
Dimoso CEO Jacki Vause offers key tips to get your game in front of potential players
Freemum Vs Premium
Why freemium and premium aren’t the same when it comes to marketing
Peter Fodor on the different strategies you should take after selecting your preferred business model
Non-disruptive Failure
4 ways mobile gaming companies can succeed through failure
Disruptor Beam CEO Jon Radoff on why failure is to be accepted, not feared
Top Tips
The seven rules of monetisation design
Oscar Clark espouses his expertise on the psychology of game monetisation
East To West
5 marketing tips for launching Chinese games in Western markets
Increase your chances of a successful Western game launch
Influencing Influencers
7 influencer marketing tips for mobile games publishers
How to deal with influencers to market your game
Tech Team Assemble
4 keys to assembling a great mobile tech team
InnoGames' Stephan Dilly on how to build a strong team of developers
Ka-ching
Why casino games work without real money
Tribeflame's Torulf Jernström looks at addiction, finding the fun and looking after your players in casino games
Ua For Indies
6 tips for mobile cross-promotion: The smart indie dev’s low-cost UA strategy
How to turn your DAUs into loyal consumers for all your mobile games
Driving Downloads
8 essential steps to make your app discoverable
App Annie offers insights into the top ASO techniques to drive app installs
Retention Retention Retention
3 retention strategies for mobile game devs to keep players coming back
Chartboost's Pepe Agell offers his advice
Living With Live Operations
12 lessons from the trenches of a mobile game live operations team
Hothead Games offers best practice advice
Native Ads
Mobile native ads: Should we believe the hype?
Leadbolt discusses the pros and cons
Virtual Report
Steel Media launches new VR and AR business website The Virtual Report
Industry event VR Connects coming to London in January 2017
Commercial Break
How not to advertise games on TV
Quaid Media CEO Volker Dressel analyses TV commercials to break down the good and the bad
Ua Top Tips
The indie game developers guide to user acquisition
5 top tips for indie UA
White Nights
What the White Nights Moscow conference offers games developers and publishers and how to get a discount
Enter PG.biz to get 15% off
Games Are Art
A day in the life of a Game Art Director
Ilyon Dynamics Art Director Erez Kramer on dazzling players with game art
Misleading Metric
How high eCPMs nearly killed my business and how to avoid this mistake
Giftgaming CEO Nick Hatter on measuring ad revenues correctly
Mobile Esports
How to make your mobile game a watchable eSport
Get in on the huge competitive gaming scene
Pokemon Go's Next Step
The next Pokemon GO will need more than simple monsters
How other platforms and VR can blend into the experience to add more immersion
New Opportunities
Hong Kong is a whale market for mobile gaming
A rising market in Asia
Whale Trail
Let’s go whaling: A guide to monetisation through in-app purchases
Torulf Jernström reveals what you need to know about good IAPs
Rules Of China
There are a few things you need to know before publishing your mobile game in China
Neogames shares its knowledge
Adapting To Asia
Six hacks to crack the app monetization code in Asia
How to pick your approach to monetising Eastern users
Price Is Right
The smart executive's guide to valuing and selling your mobile games company
Torulf Jernström is thinking ahead
Triforce
How to balance time, resource deficit and session frequency to make a successful F2P game
Alexander Shtachenko is a juggler
From Our Sponsors
How game developers can optimize their in-app advertising strategies even further
Pavel Golubev has his finger on the pulse