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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author

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From Commodore 64 to hyper-casual: David Darling on the resurgence of simple games based on elegant ideas

September 12, 2017

From Commodore 64 to hyper-casual: David Darling on the resurgence of simple games based on elegant ideas

The Codemasters Co-founder and Kwalee CEO on how design and development in the mobile space brings back memories and lessons from his days coding in the 80s

5 tips for running effective live operations

September 11, 2017

Post-launch Advice

5 tips for running effective live operations

Tag Games' Robin Smith offers useful advice on maximising post-launch performance of your game

3 reasons you should outsource production of your playable ad

September 8, 2017

3 reasons you should outsource production of your playable ad

IronSource's Daniel Herman discusses the benefits

Tips on securing funding for your gaming start up

September 7, 2017

Tips on securing funding for your gaming start up

Gamee CEO Bozena Rezab offers advice based on her own experiences pitching for investment

The risk business

September 6, 2017

The risk business

Managing risk is key to success in the mobile games business, says Spil Games CEO Tung Nguyen-Khac

How to launch your mobile game in India

September 5, 2017

How to launch your mobile game in India

Jitesh Bisht, Head of Tappx India, dishes out some sage advice

Deconstructing the secrets of MZ's success part three: Monetisation and the future of 4X games

August 31, 2017

Decoding Design

Deconstructing the secrets of MZ's success part three: Monetisation and the future of 4X games

Anil Das-Gupta uncovers just how the developer is able to make hit after hit

9 steps to using analytics in your game

August 29, 2017

Guide To Analytics

9 steps to using analytics in your game

How to harness the data for your game design

The lessons learned from making a virtual reality casino

August 16, 2017

The lessons learned from making a virtual reality casino

Alea Co-founder Alexandre Tomic shares some of the lessons learned while bringing SlotsMillion to market

There's been a radical market shift for foreign games in China

August 16, 2017

East Meets West

There's been a radical market shift for foreign games in China

Pascal Clarysse on why Western publishers now need Chinese distributors more than China needs them

China mobile game trends in H1 2017: Tencent and NetEase dominate iOS charts

August 15, 2017

Mobile Game Trends

China mobile game trends in H1 2017: Tencent and NetEase dominate iOS charts

Niko Partners Analyst Daniel Ahmad on what the charts tell us about the local games industry

Deconstructing the secrets of MZ's success part two: The game design

August 14, 2017

Decoding Design

Deconstructing the secrets of MZ's success part two: The game design

Anil Das-Gupta uncovers just how the developer is able to make hit after hit

Deconstructing the secrets of MZ's success part one: The history

Decoding Design

Deconstructing the secrets of MZ's success part one: The history

Anil Das-Gupta uncovers just how the developer is able to make hit after hit

3 myths about playable ads

3 myths about playable ads

IronSource's Daniel Herman tackles some popular beliefs about the ad format

Mobile games market rising stars: New promising countries in terms of revenues

Emerging Markets

Mobile games market rising stars: New promising countries in terms of revenues

Zenna's Bohdan Chernobai breaks down the data from emerging markets

The data game

Understanding Data

The data game

Matomy's Itai Blitzer discusses behavioural patterns and why first-party data is so important

How Fire Emblem Heroes made $100 million from 10 million installs

Decoding Design

How Fire Emblem Heroes made $100 million from 10 million installs

Wargaming's Anil Das-Gupta on how Nintendo has been able to quickly leverage the IP successfully on mobile, and what more it could do

Brawl Stars versus Clash Royale: Designing a strong gacha

Monetisation Royale

Brawl Stars versus Clash Royale: Designing a strong gacha

Adam Telfer delves into the monetisation of two of the hottest games on mobile

How to successfully leverage influencers as creative consultants

Masters Of Engagement

How to successfully leverage influencers as creative consultants

Flaregames' Jon Howard provides key tips on creating engaging promotions

How social chatbots are creating a new wave of casual gamers

How social chatbots are creating a new wave of casual gamers

Gamee's Bozena Rezab on the opportunities for developers and brands

How Angry Birds 2 significantly increased its revenues within a year

How Angry Birds 2 significantly increased its revenues within a year

Michail Katkoff deconstructs the changes that breathed new life into the game

The augmented reality-fueled future of mobile marketing will be narrative and personalised

Show Don't Tell

The augmented reality-fueled future of mobile marketing will be narrative and personalised

Motive.io's Peter Wittig shares discusses how it aims to empower developers, markets and advertisers to bring immersive experiences to consumers

Thailand mobile game trends: Garena dominates through licensed games

Thailand mobile game trends: Garena dominates through licensed games

Niki Partners Analyst Daniel Ahmad on what the charts tell us about the local games industry

PG Connects San Francisco 2017 speaker spotlight: Upsight President on advanced ad strategies

Speaker Spotlight

PG Connects San Francisco 2017 speaker spotlight: Upsight President on advanced ad strategies

Jon Walsh offers his opinion before his big talk at PGC

Six ways AI can drive mobile game monetisation and engagement

Artificial Intelligence

Six ways AI can drive mobile game monetisation and engagement

Tapjoy's Changsu Lee breaks down how AI can benefit the mobile games industry

Deconstructing Clash of Clans' game-changing Builder Base update

Deconstructing Fun

Deconstructing Clash of Clans' game-changing Builder Base update

Peter Knudson breaks down Supercell's big update to the hit game

Top user acquisition strategies for indie games developers

Top user acquisition strategies for indie games developers

Tappx's Ignasi Prat dishes out some key tips for those on a budget

Mobile eSports: How can brands segment this audience?

Esports Branding

Mobile eSports: How can brands segment this audience?

Fast Web Media's Paul Bullock breaks down the audience and opportunities for brands

The Western mobile developer’s checklist for launching in Japan

The Western mobile developer’s checklist for launching in Japan

AppLovin's Johannes Heinze dishes out some key tips

Deconstructing NBA Live Mobile: Why EA can't replicate Madden Mobile's success

Deconstructing Fun

Deconstructing NBA Live Mobile: Why EA can't replicate Madden Mobile's success

Vinayak Sathyamoorthy breaks down the reasons why basketball may not precisely fit the EA Sports Mobile template

Why retargeting is the new user acquisition for mobile games

Mobile Marketing

Why retargeting is the new user acquisition for mobile games

AppLift MD Maor Sadra analyses the benefits

The story of an ARPG success in Russia: GTarcade on Legacy of Discord: Furious Wings

The story of an ARPG success in Russia: GTarcade on Legacy of Discord: Furious Wings

GTarcade shares its experiences of releasing in the Russian games market

Game-changer: View-to-play ads signal a revenue shift within games

Monetisation Shift

Game-changer: View-to-play ads signal a revenue shift within games

Third-party ad revenue is crucial to developers as the evolution of mobile apps takes another turn

Conference panels suck - Here’s how to fix them

Make Panels Great Again

Conference panels suck - Here’s how to fix them

HyprMX GM Dan Laughlin offers his thoughts

China mobile game trends: Tencent dominates mobile market, new titles enter the charts

China mobile game trends: Tencent dominates mobile market, new titles enter the charts

Niki Partners Analyst Daniel Ahmad on what the charts tell us about the local games industry

The lean approach to game development

Efficient Teams

The lean approach to game development

AppLovin's Johannes Heinze analyses how the development framework works when it comes to making games

The mobile augmented reality platform war

The Battles Ahead

The mobile augmented reality platform war

Digi-Capital's Tim Merel offers his thoughts on the big players and what's to come

The successes, mistakes and lessons from launching Diggy's Adventure on mobile

Adventures In Mobile

The successes, mistakes and lessons from launching Diggy's Adventure on mobile

Pixel Federation's Matej Lancaric breaks down how the studio took its game to market

Deconstructing Gardenscapes' big pivot to success

Blossoming Revamp

Deconstructing Gardenscapes' big pivot to success

Wooga's Adam Telfer analyses the game's history and reasons behind its current success

Is South Korea's mobile games market in need of genre diversification?

Is South Korea's mobile games market in need of genre diversification?

Rebound Mobile's Michele Zucca analyses the South Korean market and its obsession with RPGs

The future of in-app purchase monetisation in mobile games

The future of in-app purchase monetisation in mobile games

Scientific Revenue's William Grosso discusses the evolving monetisation landscape

Transformers: Forged to Fight - A game worth paying $750 million for?

Fighting For Survival

Transformers: Forged to Fight - A game worth paying $750 million for?

Wargaming's Anil Das-Gupta deconstructs the game's design

What makes Ramadan the hottest month for mobile games in the MENA

What makes Ramadan the hottest month for mobile games in the MENA

Tamatem's Jawanna Sawalha on why you should plan in-game events and special IAP packages ahead of time

Matomy on why mobile developers can look beyond IAPs to monetise their games

Matomy on why mobile developers can look beyond IAPs to monetise their games

Matomy EVP Gil Klein discusses the results of its survey of 1,000 developers into monetisation, enagement and app promotion

A look at China's symbiotic PC & mobile games markets

A look at China's symbiotic PC & mobile games markets

Niko Partners analyst Daniel Ahmad looks at why China's game developers are bringing PC titles to mobile

The democratisation of location-powered AR for developers and marketers is underway

The democratisation of location-powered AR for developers and marketers is underway

Verve's Mark Ollila discusses augmented reality tech with GoMeta's Dmitry Shapiro

The ascendance of hyper-casual part three: The opportunity

The ascendance of hyper-casual part three: The opportunity

AppLovin's Johannes Heinze continues his detailed analysis of a new genre

7 reasons why you can't stop playing Supercell's Clash Royale

Retention Royale

7 reasons why you can't stop playing Supercell's Clash Royale

Michail Katkoff analyses why the hit mobile game is so addictive

The case for offline mobile games: Connectivity affects players, revenue and more

The case for offline mobile games: Connectivity affects players, revenue and more

Is there still a place for games without an internet connection?

The future of HTML5 as the next big gaming platform

Future Forecast

The future of HTML5 as the next big gaming platform

WiMi5 CEO Raul Otaolea looks at what's in store for web games across devices