UA

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The evolution of user acquisition in 2023 part two Feature Nov 15th, 2023

The evolution of user acquisition in 2023 part two

Kwalee’s John Wright shares his valuable insight into ad creatives and the challenges of today's UA offering developers some top tips

The evolution of user acquisition in 2023 part one Feature Nov 13th, 2023

The evolution of user acquisition in 2023 part one

Kwalee’s John Wright shares his valuable insight into the challenges of today's UA and offers some top tips

Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world Interview Sep 1st, 2023

Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world

Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part

Rogue Company: Elite’s global launch on indefinite hold News Jul 12th, 2023

Rogue Company: Elite’s global launch on indefinite hold

Hi-Rez revealed the news at a talk for Develop: Brighton 2023

Consensual healing? How user permission became a competitive advantage Comment & Opinion May 3rd, 2023

Consensual healing? How user permission became a competitive advantage

With stricter regulations on user privacy in play Usercentrics Valerio Sudrio shares how allowing users to grant consent is good for everyone

How combining UA and ASO learnings can enhance store performance Feature May 3rd, 2023

How combining UA and ASO learnings can enhance store performance

UA and ASO play an important part of a mobile app strategy so why not combine the efforts of both, asks Gameloft's Claudia Trujillo

MAG Interactive's record quarter shows 39% revenue growth News Jan 18th, 2023

MAG Interactive's record quarter shows 39% revenue growth

According to their Q1 report, MAG Interactive have seen record revenue growth and are strongly investing in UA to push their portfolio even further in 2023

Ogury appoints new CEO Geoffroy Martin News Jan 10th, 2023

Ogury appoints new CEO Geoffroy Martin

Mobile adtech company Ogury have appointed a new CEO, amidst apparently major plans for 2023

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