March 10, 2017 Out-spending China Why mobile developers shouldn't ignore the high-spending Middle East Tamatem CEO Hussam Hammo on the challenges and opportunities in MENA
October 28, 2016 Let's Go Whaling How can mobile developers monetise with "whales" in mind? Tribleflame's Torulf Jernström tells all
August 30, 2016 Money Makers Community-funded startup Janeious on designing games for the high-spending 1% Mark Peterson on the psychology of an affluent mobile gamer
August 22, 2016 Back From Cologne 5 things we learned at Gamescom, GDC Europe and Respawn 2016 Three conferences, one week
May 10, 2016 Spending Patterns 54% of whales don't spend more than $50 per transaction How whales spend
September 1, 2015 Spending Power Glu CEO Niccolo de Masi on comparing whale behavior in Kim Kardashian: Hollywood and Deer Hunter 2014 Free and flexible
June 3, 2015 Behavioural Types From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes? Monetizer Mavens ponder the power of labels
August 21, 2014 Video Applifier's Jussi Laakkonen on how heavy spenders drive virality and community Direct from Pocket Gamer Connects Helsinki 2014
March 13, 2014 We Are The 1.5% Oscar Clark on whales, damn whales, and statistics F2P success isn't about percentage points
February 17, 2014 The Godus amongst us: Molyneux talks free-to-play farces, winning without chasing whales and his top score on Flappy Bird Games shouldn't 'take over your life' any more
May 2, 2013 It's time to stop hunting whales and start supporting sharers, argues Oscar Clark Whaling ban
December 6, 2012 Mobile Gaming Europe 2012: Lovell defines the difference between Whales and True Fans #mobilegamingeurope Splitting hairs?
July 24, 2012 Casual Connect 2012: Stop hunting whales and monetise the 99% with brand advertising argues Wild Tangent's Mike Peronto #casualconnect Hunt broad quality not narrow wallets
October 25, 2011 Papaya Mobile's Si Shen explains what you can learn about freemium whales from eating lots of steamed buns Tasty snacks
January 27, 2011 MGF 2011: Payment panel: On freemium hype, Angry Birds undersell, and attracting whales The mechanics of monetary extraction