Ad Experiments
What five in-game ad experiments taught us about player behaviour and revenue
GameBiz Consulting’s Božo Janković shares how small in-game changes led to big surprises in ad performance
Tag: Admon
Industry Insights
Five ad monetisation tests that didn't match the data
GameBiz Consulting’s Božo Janković shares insights from experiments that challenge assumptions in ad monetisation
Interview
PLAYSTUDIOS' Mickey Sonnino talks diversified portfolio and the magic of loyalty programs
PLAYSTUDIOS’ new COO gave us an insight into their take on rewarded play and pushing beyond casino games