Friend Of The Stars
2015 in Review: Glu Mobile CEO Niccolo de Masi on building his deck with Katy Perry, Britney Spears and Nicki Minaj
Future trends from the remembrance of things past
Tag: Celebrity
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This Month's Face
CrowdStar launches its monthly Covet Fashion program with Scream Queens' Emma Roberts
All about the cover star
Famous Friends
How celebrity endorsements work in the Japanese mobile game market
David McCarthy on the power of fame
Limelight
Inside the Game: How partnering with Glee's Lea Michele upped our games
Jennifer Young on celebrity power
Well Heeled Plan
Animoca Brands goes glam with Paris Hilton-branded Star Girl IAP
Hey big spender
Another Woman
Glu builds more social muscle adding Nicki Minaj to its Kim Kardashian, Katy Perry and Britney Spears deck
Bring the fanbase
Skyscraping
Demi Lovato joins the celebrity mobile game deal club
US singer signs on the dotted line.
Cashin' & Kingin'
Mobile eSports outfit Cashplay kicks off celebrity push with Tyga - Kingin' World Tour game
First deal of many
West Is Best
One year and $120 million later, is Kim Kardashian: Hollywood still top grossing?
How is Glu's celebrity hit aging?
Real World Gold
How to leverage brands, licenses and celebrities for your mobile game's success
Ben Figueroa gives you four tips
Better & Better
Glu Mobile gains $126 million Tencent investment and signs up Britney Spears
Success breeds success
Coming Alive
Animoca Brands is making a Paris Hilton mobile game
Endorsing by the celebutante
Post Kardashian
Glu Mobile looks to roar with Katy Perry-themed game
Here's hoping for a Russell Brand easter egg
Kim Kardashian: Hollywood adds $340 million to Glu Mobile's value
Shares up almost 100% in a month