Candy Campaign
Tag: Crush & Tell
Enhanced Experience
UX in Candy Crush and the "deceptively complex" world of boosters
King’s principal UX designer Andrea Serfaty talks player experience, the Super Colour Bomb, and more
For The Fish
How player feedback, memes, and rebuilt architecture led to Candy Crush’s "Fish 3.0"
As Candy Crush’s Swedish Fish fell behind, the team set out to revolutionise their mechanics to meet modern gameplay standards
Candy Crush Collectibles
Why collectibles matter and how pins "explore details of the Candy Crush world"
Artists and narrative designers spent hundreds of hours coming up with pins, introduced into Candy Crush in 2023. We ask senior narrative designer Catt Mott if they’ve paid off
Design Details
How Saga Adventures make Candy Crush a "living, breathing universe"
Software engineer Tobi Ibikunle shares insights into Candy Crush’s approach to gameplay-narrative integration
Crush & Tell
Crush & Tell: Candy Crush’s behind-the-scenes series will explore game design and development
Candy Crush VP of marketing Luken Aragon gives the scoop on King’s series premiering today