Fitness Formula
Tag: Development Strategy
Development Journey
Inside mobile hitmaker Lilith Games
Lilith Games' Vincent Ou guides us through the Chinese company's company culture, development strategy and live ops tactics it's used to create billion-dollar hits AFK Journey and Rise of Kingdoms
Development Decisions
Nintendo’s game development costs see "inevitable" rise but bigger budgets "do not necessarily equate to better ideas"
Nintendo board members discuss the company’s design philosophy, to create original games that "consumers will be satisfied with"
Ready To Return
Rainbow Six Mobile is returning in three "phases" towards global launch
The dev team plans to go through technical and engagement testing during return to soft launch
Production Plan
Enhanced burn-down chart: How to estimate game production timelines more accurately and reliably
Cubic Games project manager Gennady Khmyznikov discusses the team's experiment with the enhanced burn-down chart
Monetisation Masterclass
PocketGamer.biz MasterClass: Monetisation models, resources, and taking players on a journey
Fundamentally Games CEO Oscar Clark shares insights into the art of pricing while actually making a good game
Smashing Sales Strategies
Super Smash Bros. creator Masahiro Sakurai warns of market research producing "average and mediocre" games
"Targeting isn’t as reliable as people claim, and market research is based on past results"
Super Sakurai
Super Smash Bros creator Masahiro Sakurai warns that game updates "won’t mean anything" without a strong base game
Sakurai believes that game development shouldn't be about fixing everything with live ops later
Nintendo Know-how
Nintendo doesn’t trust AI to make its games
President Shuntaro Furukawa would rather keep making games the Nintendo way rather than hand the reins to AI
Rainbow Recalibration
Rainbow Six Mobile’s rollout on pause as "areas for improvement" are addressed
The soft launch’s expansion has been delayed so the team can address feedback and improve the experience
Organic Opportunities
SuperScale's ebook serves organic growth tips, making mobile games more sustainable
Longevity is a rarity in the mobile gaming space with 83% of games not making it to their three year anniversary
Pgc London
The power of the minutia in virtual reality, treating players like developers, and "spying" on them
CM Games’ Serg Kharchenko speaks spying on players and treating them as " a part of the development team"
Q&a
Behind the scenes: The making of Netmarble’s Grand Cross: Age of Titans
CEO Woo Won Seo and project director Min Suk Kang tell the story of the game and their plans for its future
Deep Dive
Ultrahorse Entertainment: Navigating the new wave of game industry changes (Part 1)
Ultrahorse takes a deep dive into the potential of cross-platform and how to make it happen
Innovation Insight
Innovating in a saturated market: Virtuos’ Matthieu Cheynut on the state of play for growing your games
When to invest and when to cut back. Virtuos’ business development director for Europe Matthieu Cheynut shows the road ahead
Future Thoughts
Maciej Zużałek on the past, present and future of Ten Square Games
We speak to CEO of Ten Square Games Maciej Zużałek about the future of the studio and how it got where it is now