Instant Value?
1.5 billion Facebook Instant Games played in 90 days, but where’s the value for developers?
No word yet on when monetisation will be implemented in Messenger games
Tag: Facebook
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Shoot The Messenger
Facebook Messenger app hits 1.2 billion monthly active users
A big audience for its Instant Games platform
Neverending Saga
Candy Crush Saga has only dropped out of the US App Store top ten grossing charts twice in over four years
Celebrates its fifth year since launching on Facebook
Sleeping With The Fishes
Zynga digs deep into its back-catalogue for newly soft-launched game Mafia Wars
The title returns for another crack at the big time
Instant Hit
Users play EverWing on Facebook Instant Games for an average of one hour per day
Blackstorm Labs CEO Michael Carter on early successes in post-app store gaming
Finding An Edge
The 5 most important Facebook Ad updates of 2016
How you can increase your app's revenue
Wooga Interview
Wooga CEO's advice to founders: Prepare to unlearn what you know
Jens Begemann talks at Casual Connect Berlin about his 30 years of making games
Facebook Ad Spends
Mobile video ad spend on Facebook reached a record high in Q4 2016
Nanigans digs into the details
Instant Success
How Facebook Instant Games powered Endless Lake to 12 million users in three weeks
Spil Games CEO Tung Nguyen-Khac reveals all
Facebook Goty 2016
Gardenscapes beats Pokemon GO and Clash Royale to be Facebook's Game of the Year 2016
Instant Games and good Facebook Integration also recognised
Mobile Mavens
How big an impact will Facebook Instant Games have on mobile gaming?
Mobile Mavens discuss the HTML5-powered Messenger platform
Html5 Has Arrived
Billions of users and millions in investment: Is HTML5 finally coming of age?
The coding platform could change the way we play games on mobile
Eastern Promise
Chat apps have been vital to mobile gaming success in Asia, but can Facebook do the same in the West?
The potential impact of Facebook Instant Games
Instant Vikings
Big Viking Games opens $10 million publishing fund for HTML5 messenger platforms like Facebook's Instant Games
Offering development tools and analytics for interested parties
Games In An Instant
Facebook launches HTML5 platform Instant Games for News Feed and Messenger
Access to one billion possible players
Instant Developers
King, Zynga, Konami and more launch 17 games on Facebook's Instant Games platform
14 developers give their support
From Small Beginnings
How Gram Games ran UA for 1010! on a limited budget
UA Manager Kerem Alemdar details the process
Piggies Come To Uk
Taptica partners with Chinese publisher Rafo Tech to drive UK downloads of Piggy Boom
Top game in Taiwan looking for female downloads in the West
Facebook Transformation
Transformers: Earth Wars saw 50% cheaper CPIs using Facebook Ads
Facebook case study reveals how it helped grow the game
Facebook Streaming
Why BlueStacks is investing big in bringing Facebook Live app streaming to its 150 million users
BlueStacks Senior Director of Marketing Yuriy Yarovoy on the future of streaming
Party Hats And Streamers
BlueStacks integrates Facebook Live streaming into its Android-to-PC platform
Making streaming even easier
Appsflyer Insights
Facebook is the most powerful tool for acquiring quality users, says AppsFlyer
Releases latest AppsFlyer Performance Index
Second Channel
Over half of Facebook advertisers now also spending on Instagram
Nanigans crunches the numbers
Low Level Influencers
From $0 to $9.98: the surprising spread in how much developers will pay to connect their mobile game to your Facebook friends
Tilting Point's Jerome Sudan crunches the numbers
Watch This
Growing strongly, video ads now account for 35% of game UA spend on Facebook
Leading the pack
Millionaire Panel
Video: What does it cost to make a million on the App Store?
Less than a million, you would hope
You're Invited
Leveraging the power of app invites
GetSocial on getting more social
Like It
Taptica to lead the marketing charge as Locojoy's Chrono Heroes goes global
Facebook's the platform
Signal To Noise
Is Facebook becoming a more expensive and less effective place to advertise mobile games?
CTRs down, CPCs up
Crystal Ball
Facebook will consolidate UA dominance in 2015 with 1 billion monthly mobile users
eMarketer forecasts $11 billion of ads
Virtual Reality
Facebook won't consider Oculus Rift 'meaningful' unless it hits 50+ million sales
And it'll take a few hardware iterations to get there, says Zuckerberg
Video
TrailPay's Wachtang Budagaschwili on the value of Facebook, Kongregate and Steam
Patience is key
Ban hammer: Korea's game rating committee shuts down Facebook gaming
For the greater good
Synergetic, not cannabalistic: How Facebook is becoming gaming's glue
Gaming partnerships guru Bob Slinn talks cross platform
Data
Facebook's importance as a UA channel for mobile games just keeps growing
CTRs up 579% says Nanigans
Interview
GameLoop: You shouldn't have to be Facebook friends with someone to play with them
Focus on your gaming persona
Sponsored feature: Why Facebook app ads outperform other channels for games
Right tool for the job
Interview
Crops with Clans: How Zynga rethought FarmVille 2 for the post-Facebook generation
Planting a new set of seeds
If Oculus is the future of Virtual Reality, then why didn't Google buy it?
Our Mavens talk Facebook's very real recent acquisition