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Apple analytics: 66.3 percent of all App Store software is freemium

Apple analytics: 66.3 percent of all App Store software is freemium

Does free-to-play software really dominate the App Store, or are there more premium purcahses knocking about than you think?

It's an interesting question, and thanks to the power of our new PocketGamer.biz analytics page, which is overflowing with interesting facts of figures, we know the answer.

The truth is, freemium games and apps do hold the upper hand.

However, while 66.3 percent of software on the App Store is freemium, I'd be willing to wager that the monetisation model isn't quite as dominant as you were expecting.

Premium power

Premium apps and games actually account for 33.7 percent of all App Store software, and $0.99 is, understandably, the most popular premium price point, with 15.6 percent of all downloads being sold for that price.

$1.99 and $2.99 are the next most common prices, with 6.7 percent and 3.9 percent of developers choosing to retail their games and apps at those rates.

Overall, the average price for an app is $1.55, while the average price for a game is $0.74, and, if some foolhardy customer wanted to buy every item the App Store has to offer, it would set them back roughly $1.62 million. A monumental amount.

If you want to gaze upon the full app price chart you can click right here, and don't forget to check out the rest of our App Store Metrics pages for even more insight.


What do you call someone who has an unhealthy obsession with video games and Sean Bean? That'd be a 'Chris Kerr'. Chris is one of those deluded souls who actually believes that one day Sean Bean will survive a movie. Poor guy.

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