Advertising
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News
Apr 5th, 2023
ByteBrew, the all-in-one mobile game analytics platform, gets access to Google Ads attribution integration
News
Mar 30th, 2023
Roblox’s new advertising preempts legislation but still sees criticism
Although the new moves have been praised, some argue more is to be done
Interview
Mar 30th, 2023
Are in-game ads the answer for developers? We asked Marc Merrill of Riot Games
News
Mar 24th, 2023
Mobvista launches new XMP platform for cross-channel monitoring
The dashboard lets developers track multiple analytics for their campaigns
News
Mar 15th, 2023
Spotlight becomes Gamelight
Game marketing platform Spotlight rebrands as Gamelight as growth continues
Comment & Opinion
Mar 9th, 2023
Monetisation via in-game ads: why hypercasual studio Balzo works with Growzee
News
Mar 7th, 2023
Frameplay appoints Tencent veteran Jurgen Post as chairman of board
Post also previously served as CEO of Miniclip after its acquisition by Tencent
News
Feb 28th, 2023
Playable ads have the lowest cost per install of all gaming ad formats
Meanwhile native ads offer the highest Day 7 return on ad spend, according to new Liftoff data