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17 one-on-one interviews with games industry leaders at PGC London 2019

Spend some time with a stellar lineup of industry pros including Supersolid, Playtika, Nanobit, PlayStack, and Super Evil Megacorp
17 one-on-one interviews with games industry leaders at PGC London 2019

Last year’s popular fireside chat series returned to Pocket Gamer Connects London in 2019.

HyprMX, a leading all-brand ad network, and PocketGamer.biz once again joined forces to capture insights from the industry’s top professionals in one-on-one interviews.

Guests shared years of experience and knowledge on user segmentation, the evolution of hyper-casual games, IAP/monetisation balance, and even the best pub in London (hint: any of them).

Take a few minutes and spend some time with a stellar lineup of industry pros including Supersolid, Playtika, Nanobit, PlayStack, and Super Evil Megacorp.

Some of the topics covered include:

  • Using machine learning to scale success
  • Qualities publishers are looking for in their next title
  • How player expectations affect monetisation strategies
  • In-genre growth and evolution
  • Challenges in the game industry and how to solve them
  • Leveraging and marketing successful mobile IPs
  • Mobile as an e-sport platform
  • Industry trends within the investment space
  • Developing games geared toward women
  • Cross-platform play and more

Please click on the link below for a slideshow of video clips.

Fireside chat: Supersolid's Elizaveta Kostyukhina

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"People expect ads in games now - they expect rewarded video."

Product manager Elizaveta Kostyukhina on Supersolid's decision to change up their monetisation strategy.

Fireside chat: Homa Games Jon Hook

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Jon Hook, CRO of Homa Games - the studio behind the number one hit game Balls VS Lasers - on the company's origins and the exponential growth in the hyper-casual space.

Fireside chat: Tilting Point's Samir El Agili

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Tilting Point president Samir El Agili on how the ad revenue "revolution" has upended the mobile games industry and using machine learning to scale apps to success.

Fireside chat: Playtika Growth Investments' Eric Rapps

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Eric Rapps, managing director of Playtika Growth Investments, on how Playtika is poised to become the largest mobile games company in the world.

Fireside chat: Gogii Games' George Donovan

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George Donovan retired at the age of 30 - so what brought him back to the games industry? Keep watching for the full story behind Gogii Games.

Fireside chat: Lab Cave's Enric Pedro

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Enric Pedro, CMO of Lab Cave, on the unique position in which the company sits as both a publisher and service provider.

Fireside chat: Nanobit's Tomislav Gojevic

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Tomislav Gojevic, business development and project manager at Nanobit, on the success of their game My Story and the popularity of the storytelling genre.

Fireside chat: Tripledot Studios' Akin Babayigit

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Akin Babayigit, co-founder and COO of Tripledot Studios, on company's origins and what kind of games they look out for when adding to their portfolio.

Fireside chat: PlayStack's Harvey Elliott

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Harvey Elliott, CEO of PlayStack, on the problems he saw in the games industry and why he started PlayStack to address them.

Fireside chat: Fusebox Games' Nathalie Wood

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Nathalie Wood of Fusebox Games on what it's like marketing the gamified version of one of the most popular reality TV shows in the UK - Love Island.

Fireside chat: Fusebox Games' Michael Othen

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Michael Othen, co-founder and creative director of Fusebox Games, on their wildly popular Love Island app and why the show translates naturally into a game.

Fireside chat: London Venture Partners' Jon Bellamy

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Jon Bellamy, associate at London Venture Partners, on industry trends and what the firm looks for when investing in games.

Fireside chat: Madfinger Games' Marek Rabas

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CEO Marek Rabas on how Madfinger came to be, and how the company's monetisation strategy has evolved over the years.

Fireside chat: Cherrypick Games' Martin Krasnica

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Martin Krasnica, CEO and co-founder of Cherrypick Games on developing female-oriented apps and how their most popular titles came to be.

Fireside chat: Fingersoft's Sami Saari

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Sami Saari, marketing director of Fingersoft, on the unique challenges and opportunities in being both a game developer and publisher.

Fireside chat: Super Evil Megacorp's Taewon Yun

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Taewon Yun, general manager of global publishing at Super Evil Megacorp on mobile as an e-sport platform, and why he's excited about cross-platform play.

Fireside chat: Sparkling Society's Vincent van Diemen

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Vincent van Diemen, COO and studio manager at Sparkling Society, on the success of their City Island series and how their monetisation strategy has evolved.