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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

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In-game vs. web store: How to price and package for D2C without breaking your game economy

October 2, 2026

In-game vs. web store: How to price and package for D2C without breaking your game economy

Chip Thurston, FastSpring's head of gaming, breaks down how publishers should think about pricing, packaging and incentives when going D2C, and why your game economy has to come first

Layer launches AI Playable ad generator to tackle production bottlenecks for mobile game studios

October 1, 2026

Playable Ads As A Service

Layer launches AI Playable ad generator to tackle production bottlenecks for mobile game studios

Layer commits to a world where no game launches without a playable ever again

Four years in: How eGames Lab has helped Portugal’s games industry grow

September 29, 2026

Transforming Portugal's Games Ecosystem

Four years in: How eGames Lab has helped Portugal’s games industry grow

Claudio Telo Pestana, project manager for Portugal's eGames Lab, tells PocketGamer.biz, how the combination of industry education & Government are transforming the country's games ecosystem

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

September 28, 2026

Strengthening the sell-side voice in agentic advertising: TeqBlaze joins AgenticAdvertising.org

TeqBlaze has joined AgenticAdvertising.org, formalising work the company has been doing on the Ad Context Protocol

PixelCon brings international mobile games experts to Bratislava for a free conference

September 9, 2026

Pixelcon Bratislava 2026

PixelCon brings international mobile games experts to Bratislava for a free conference

PixelCon is a new mobile game dev conference designed to connect Central European developers with some of the world's leading studios, including Rovio, Supercell, Wooga and EA

Turning rewarded users into long-term players: Beyond the first purchase

September 1, 2026

Beyond The First Purchase

Turning rewarded users into long-term players: Beyond the first purchase

Rewarded users have a reputation problem. In many studios, they’re labelled as incentivised, low intent, or one-and-done. That story is convenient, but it’s worth examining more carefully

AI powering the global engine for game studios

August 28, 2026

Operationalising Ai

AI powering the global engine for game studios

Huang Zhoubin, Sr. Gaming SA Manager with Amazon Web Services, breaks down how the company helps developers solve complex problems in operationalising AI

Sandbox Interactive Working with Tencent Cloud and Tencent ACE to strengthen Android security for Albion Online

August 27, 2026

Albion Online Integrates Ace

Sandbox Interactive Working with Tencent Cloud and Tencent ACE to strengthen Android security for Albion Online

Sandbox Interactive's Albion Online will integrate the ACE Anti-Cheat Standard solution for Android to create a fairer and more secure competitive environment for players

The great D2C migration: why 96% of game publishers are moving beyond the App Store

August 25, 2026

Beyond The App Store

The great D2C migration: why 96% of game publishers are moving beyond the App Store

Chip Thurston explains what FastSpring has learned about D2C monetisation - and why D2C is now table stakes for mobile game publishers

Stop optimising user acquisition and monetisation in isolation

August 25, 2026

A Complete Growth Solution

Stop optimising user acquisition and monetisation in isolation

For mobile game developers, the next efficiency gain may not come from a lower CPI or a higher eCPM. It may come from measuring player value across the full journey

Podcast: Xsolla on D2C's growing momentum and its biggest product wave yet

August 21, 2026

Podcast: Xsolla on D2C's growing momentum and its biggest product wave yet

Xsolla president Chris Hewish discusses all things direct-to-consumer ahead of a big week at Gamescom

EnJoyPay powers global game growth through payments

August 20, 2026

Powering Global Games Growth

EnJoyPay powers global game growth through payments

As game developers continue to expand into overseas markets, payments are becoming an increasingly important part of global publishing and monetisation infrastructure.

Coming soon to the PocketGamer.biz Podcast: Xsolla on D2C and key pre-Gamescom reveals

August 20, 2026

Coming soon to the PocketGamer.biz Podcast: Xsolla on D2C and key pre-Gamescom reveals

Xsolla president Chris Hewish discusses the state of direct-to-consumer and the company's six new solutions for its expanding product suite

Xsolla to launch its biggest product wave yet: Products putting studios in control of their own success

August 12, 2026

Xsolla to launch its biggest product wave yet: Products putting studios in control of their own success

A look at the six major solutions Xsolla is rolling out and what they offer developers and publishers

China is not a translated market: How global game publishers can prepare for growth

China In Your Hands

China is not a translated market: How global game publishers can prepare for growth

Kash Ismail of MStars.ai outlines how publishers can lay the foundations to test, learn and scale with control in China, long before the media budget is deployed

How adjoe fixes early game engagement for hardcore games

Hardcore, You Know The Score

How adjoe fixes early game engagement for hardcore games

“Hardcore games already ask a lot from new users, and the reward path should feel like support.”

ToBid: Helping global mobile games unlock growth opportunities in China

Meet Tobid At Pgc Shanghai

ToBid: Helping global mobile games unlock growth opportunities in China

Meet the company at PGC Shanghai and find out how ToBid can help your studio find success in the Chinese games market

Xsolla data reveals direct-to-consumer PC game transactions surpassed $1 billion in 2025

$1bn In D2c On Pc

Xsolla data reveals direct-to-consumer PC game transactions surpassed $1 billion in 2025

Transaction data across Xsolla's publisher network shows D2C on PC operating at scale across more than 1,000 games, an opportunity the market has historically overlooked

The D2C window is open. Here's how mobile studios can walk through it

D2c At Pgc Barcelona

The D2C window is open. Here's how mobile studios can walk through it

Berkley Egenes, Chief Marketing & Growth Officer, Xsolla takes a deep dive into the growing opportunities for European game developers to go direct to consumers.

How The One Game Studio hit 170% D1 ROAS and 1.26x ad LTV lift with ByteBrew Ads

Bytebrew Ads Impact

How The One Game Studio hit 170% D1 ROAS and 1.26x ad LTV lift with ByteBrew Ads

Explore the impact of ByteBrew Ads, the AI-powered cross-promotion ad network built to help studios scale their portfolios through performance-targeted advertising

From mobile to PC: The friction of UA translation

Cross Platform Ua

From mobile to PC: The friction of UA translation

Pierre Olivier, PWN Games head of media buying, on what PC publishers get wrong when borrowing the mobile user acquisition playbook

Avakin Life officially launches on Steam after 200m registered users on mobile

Avakin Life On Steam

Avakin Life officially launches on Steam after 200m registered users on mobile

The pioneering social simulator hits Steam after generating 500 million downloads

TyrAds announces exclusive strategic partnership with Nordeus

Turned Up To Eleven

TyrAds announces exclusive strategic partnership with Nordeus

The partnership will power 'player-first' rewarded engagement in Top Eleven

EnJoyPay and Pocket Gamer announce global game developer mixer in Ho Chi Minh City

Ho Chi Minh Mixer

EnJoyPay and Pocket Gamer announce global game developer mixer in Ho Chi Minh City

The event is designed for teams expanding into Southeast Asia, those navigating global payment policy changes, or developers exploring official web-shop integrations

Game, set, match: Roland-Garros eSeries returns for 2026 as global eTennis dominance grows

Game Set And Tennis Clash

Game, set, match: Roland-Garros eSeries returns for 2026 as global eTennis dominance grows

Laure Valée will host the final stage of Roland-Garros eSeries by Renault 2026

Supercent launches Next Stage Game Challenge, open to all mobile games worldwide

Next Stage Game Challenge

Supercent launches Next Stage Game Challenge, open to all mobile games worldwide

“NEXT STAGE is designed to give both new prototypes and live games the opportunity to scale globally through Supercent’s publishing capabilities”

ThinkingAI and MiniMax Announce Partnership on Agentic Engine to Deliver Real-Time Operations

Thinking Ai Launches Agentic Engine

ThinkingAI and MiniMax Announce Partnership on Agentic Engine to Deliver Real-Time Operations

ThinkingData has rebranded as ThinkingAI and partnered with MiniMax to launch Agentic Engine - an autonomous enterprise agentic platform designed to disrupt traditional data analysis

Navigating the global payments frontier - an interview with Fastspring's Christopher Bunk

Global Merchant Of Record

Navigating the global payments frontier - an interview with Fastspring's Christopher Bunk

“We become the seller of record in every transaction, which means we own the tax obligation, we own the fraud risk, and we handle compliance globally”

PocketGamer.biz Podcast: Data doesn't solve problems - decisions do

PocketGamer.biz Podcast: Data doesn't solve problems - decisions do

We talk with GameAnalytics head of BD and customer success Falko Boecker to discuss data, AI and finding the right insights

The true cost of Google's Level Up: What the fee table doesn't show

Google Play Update Details

The true cost of Google's Level Up: What the fee table doesn't show

Google’s fee update looks simple, but the real cost shows up in lock-in, add-ons and rules

The short drama disruption: What mobile game studios can learn from a new monetisation powerhouse

Resolve Open Cut Engage

The short drama disruption: What mobile game studios can learn from a new monetisation powerhouse

"If your first seconds don’t win, you’re invisible - and if your creative pipeline isn’t fast, you’ll lose to teams who treat iteration as a competitive advantage"

Supercent and Sumo Digital sign strategic MOU to co-develop next-generation mobile titles

Developing Next-gen Mobile Titles

Supercent and Sumo Digital sign strategic MOU to co-develop next-generation mobile titles

The MOU brings Supercent’s mobile-first innovation and data-driven publishing ecosystem together with Sumo Digital’s deep development expertise and cross-platform capabilities

From e-commerce to social ecosystems: Hardy World Studios on building for the mobile-first frontier

Building Accessible Social Worlds

From e-commerce to social ecosystems: Hardy World Studios on building for the mobile-first frontier

Khaleem Solomon, the founder of Hardy World Studios discusses how culturally grounded design and low-code accessibility are reshaping player retention across both VR and mobile

From large language models to learning languages - Seven more fabulous fireside chats from PGC London 2026

Six Fabulous Fireside Chats

From large language models to learning languages - Seven more fabulous fireside chats from PGC London 2026

HyprMX spoke to many of the pioneers and business leaders at PGC London 2026. Here are seven more of the very best conversations from the event

Beyond the guesswork: introducing Playable Factory’s AI-generated playables

Generate Identify & Scale Playables

Beyond the guesswork: introducing Playable Factory’s AI-generated playables

How Playable Factory is using over 50 billion playable sessions to move beyond the ‘guess and check’ era

Redcatpig’s Marco Bettencourt on making games in The Azores

Portugal's Game Dev Scene

Redcatpig’s Marco Bettencourt on making games in The Azores

Redcatpig released its first vehicular combat game, KEO, in Early Access in 2021 and is in the process of developing its second title, Hovershock

Tebex's Liam Wiltshire:

Speaker Spotlight

Tebex's Liam Wiltshire: "New regulations quietly change who owns the player relationship"

The monetisation platform's VP and GM discusses monetisation, UGC and cross-platform gaming ahead of his PGC Summit San Francisco talk

Avakin Life surpasses 500 million downloads, cementing 12-year legacy as a global powerhouse

500 Million Lifetime Downloads

Avakin Life surpasses 500 million downloads, cementing 12-year legacy as a global powerhouse

Lockwood Publishing's Avakin Life surpasses 500 million lifetime downloads, as the platform celebrates 12 years of continuous growth

Helika is building the AI Publishing Engine game studios never had

Pgc Summit San Francisco

Helika is building the AI Publishing Engine game studios never had

Game development was democratised. Publishing wasn’t. Helika is going to fix that

BLKBOX.ai CEO Athar Zia talks marketing trends, ad failure rates and the future of AI

Speaker Spotlight

BLKBOX.ai CEO Athar Zia talks marketing trends, ad failure rates and the future of AI

Zia gives insights into the current mobile marketing landscape ahead of his PGC San Francisco Summit talk on March 9th, 2026.

ThinkingData Summit: Global studios coming together to rethink live ops and data during GDC

Rethink Liveops At Gdc

ThinkingData Summit: Global studios coming together to rethink live ops and data during GDC

Register for the ThinkingData Summit or sign up and receive the post-event recap series.

Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026

Pgc London Live!

Industry, AI and everything in-between - Seven fabulous fireside chats from PGC London 2026

HyprMX have managed to capture some of the excitement and energy from the pioneers and business leaders at PGC London 2026. Here are seven of the very best

Helika and Avalanche bring Accelerator Demo Day to San Francisco featuring top studios and a first look at Helika’s Publishing Engine

February 25, 2026

Helika and Avalanche bring Accelerator Demo Day to San Francisco featuring top studios and a first look at Helika’s Publishing Engine

Helika and Avalanche will showcase the standout teams from their joint accelerator on March 9th during GDC week and preview the AI-powered publishing infrastructure to help studios publish, grow and monetise at scale

Inside mobile's DTC moment: Control, margins, and the user relationship

January 26, 2026

Inside mobile's DTC moment: Control, margins, and the user relationship

Digital Turbine EVP of global strategy and partnerships Matt Tubergen discusses a new era of direct-to-consumer that spans distribution, monetisation and marketing

January 18, 2026

Speaker Spotlight

"Focusing on UA alone is no longer healthy in today's more competitive environment"

Snapchat's app growth strategy lead Sara Antonelli discusses ser acquisition challenges, sustainable growth and adapting to a world with fewer deterministic signals

Company Spotlight: Exmox

January 18, 2026

Company Spotlight

Company Spotlight: Exmox

Find out more about user acquisition partner helping companies scale and engage their audiences sustainably

Duolingo's Osman Mansur on the power of relentless optimisation

January 18, 2026

Speaker Spotlight

Duolingo's Osman Mansur on the power of relentless optimisation

The learning app's senior product manager discusses optimisation, retention and how the platform has 10 million users with a 365+ day streak

January 18, 2026

Speaker Spotlight

"Don't be scared of data, learn to live alongside it"

Persona.ly head of ML product Joseph Iris discusses in-app advertising, gameplay loops over monetisation, and a key benefit of AI tools

Xsolla's bold rebrand signals a new era for game developer events

January 17, 2026

Company Spotlight

Xsolla's bold rebrand signals a new era for game developer events

Xsolla will be demonstrating its new visual identity at PGC London on the second floor of The Brewery on January 19th and 20th

January 15, 2026

Speaker Spotlight

"Live ops is not a game with events, it is a game revolving around events"

We speak to Metaplay co-founder and CPO Teemu Haila about live ops ahead of his panel at PGC London