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About PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Articles by Guest Author (Sponsored)

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Developer relations through East Side Games' lens

Full Capability Studio Partners

Developer relations through East Side Games' lens

Wally Nguyen, the Chief Revenue Officer of East Side Games talks to PG.biz about the importance of identifying developer partners and 'full-capability studios'

Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation

The Future Of Mobile Monetisation

Xsolla's Damon Marshall on Web Shops, Cloud Gaming, and the Future of Mobile Monetisation

“We’ve seen that developers who implement Web Shops alongside their mobile games can increase LTV by 30 percent or more through loyalty programs.”

Speaker Spotlight

Filuta AI CEO: "The biggest opportunities lie in AI-assisted game development, procedural content generation and intelligent automation"

Filuta AI CEO and founder Filip Dvorak is set to discuss game testing with planning agents at PGC San Francisco 2025

Web shops, DTC experiences and creating value for players: Stash's Archie Stonehill talks top tips ahead of PGC San Francisco

Speaker Spotlight

Web shops, DTC experiences and creating value for players: Stash's Archie Stonehill talks top tips ahead of PGC San Francisco

Stonehill is set to give a talk titled How to Steer Players to Your Web Shop (Without Breaking the Rules!)

ByteBrew launches LTV Reports in their all-in-one platform.

Accurate Actionable Insight

ByteBrew launches LTV Reports in their all-in-one platform.

ByteBrew's latest update gives developers precise player Life Time Value from validated in-app purchases, ad impressions and customer events for accurate actionable insight.

Aghanim's Conor McLaughlin on why direct-to-consumer will be a game changer

Speaker Spotlight

Aghanim's Conor McLaughlin on why direct-to-consumer will be a game changer

"The single biggest opportunity right now in mobile gaming is direct to consumer. There is no debate. The question is how to do it effectively."

TinyBytes CEO Andres Constantinidis on Massive Warfare, Battle Cars and why the numbers just keep going up

Motorised Mayhem

TinyBytes CEO Andres Constantinidis on Massive Warfare, Battle Cars and why the numbers just keep going up

From Massive Warfare's 70 million downloads to Battle Cars 100 percent monthly revenue growth, TinyBytes focus on motorised mayhem is setting the mobile games world on fire

LTA + Next-Gen MMM = winning growth strategies across search, TikTok, and beyond

Lta X Mmm: Game On!

LTA + Next-Gen MMM = winning growth strategies across search, TikTok, and beyond

GAME ON! Get Kochava and TikTok’s Gaming Growth Guide to Level Up Your ROAS

Building a world-class creator programme: key insights from Nexus CEO Justin Sacks

February 27, 2025

Build Your Creator Programme

Building a world-class creator programme: key insights from Nexus CEO Justin Sacks

Justin Sacks, co-founder and CEO of Nexus explains why creator programmes are now a ‘must-have’ for live service games

In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career

February 26, 2025

In-Game Advertising Insights: Georgina King Shares Key Lessons from Her Career

As part of Liftoff's Women In Games Series, PocketGamer.biz speaks to Georgina King, Business Manager of Ads at Scopely

Skillz Announces $75 Million Developer Accelerator for Skill-Based Mobile Games

February 25, 2025

Skillz $75m Developer Accelerator

Skillz Announces $75 Million Developer Accelerator for Skill-Based Mobile Games

Accelerator will provide financial backing, operational resources, and expert guidance to bring competitive games to market

Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue

February 19, 2025

Better Outcomes Automatically

Smarter Ad Monetisation: How GeeMee Uses AI to Maximise Your Revenue

GeeMee explores the use of Machine Learning (ML) and Artificial Intelligence (AI) to unlock new possibilities in revenue optimisation

Mastering non-conventional UA channels - emergence, growth and trends for 2025

February 5, 2025

Mastering non-conventional UA channels - emergence, growth and trends for 2025

How important are non-conventional user acquisition channels in the game marketing mix today?

January 30, 2025

Storytelling Reinvented

Reimagining Storytelling: How AI Makes Narratives More Personal and Interactive

Storytelling has always been about connection - through books, films, or games - Talefy explains how AI can help make those connections deeper, stronger and more personal

SocialPeta released mobile game white paper: global mobile game advertisers surpass 250,000

January 29, 2025

Global Games Marketing Trends

SocialPeta released mobile game white paper: global mobile game advertisers surpass 250,000

SocialPeta's 2024 Global Mobile Games Marketing Trends & Insights White Paper features insights from industry leaders at Google, AdQuantum, App Masters, Gamelight and many more

Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025

January 28, 2025

Hybrid Monetisation

Hybrid Monetisation: A Comprehensive Guide for App Developers in 2025

In today's diverse mobile market, no single monetisation strategy fits all apps - GeeMee explains why hybrid monetisation should be on every developers radar in 2025

From Space Ape to Ubisoft and beyond: Saikala Sultanova shares her decade-long marketing journey

January 21, 2025

From Space Ape to Ubisoft and beyond: Saikala Sultanova shares her decade-long marketing journey

Liftoff invites inspirational women to discuss their achievements, challenges and aspirations. This time, we hear from Saikala Sultanova, Co-founder of the UA Society.

Company Spotlight: Playsense

January 20, 2025

Company Spotlight

Company Spotlight: Playsense

Find out more about the creative agency that's worked on World of Tanks Blitz, Valorant, and more

Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond

January 20, 2025

Speaker Spotlight

Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond

"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."

January 19, 2025

Speaker Spotlight

"The next big opportunity in mobile is out-of-game engagement"

"The next big opportunity in mobile is out-of-game engagement which enhances the gameplay experience"

Crackle's Jaivir Nagi on the role of AI in maximising game revenue

January 19, 2025

Speaker Spotlight

Crackle's Jaivir Nagi on the role of AI in maximising game revenue

"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"

AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences

January 19, 2025

Speaker Spotlight

AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences

"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."

BoomBit's Kamil Kufel on the application of AI in business intelligence

January 18, 2025

Speaker Spotlight

BoomBit's Kamil Kufel on the application of AI in business intelligence

"I believe many studios still don’t use AI enough or don’t realise how beneficial it can be in many areas. At BoomBit, almost all teams leverage AI to optimise some processes"

Alla Tytarenko on why speaking a common data language is crucial for every developer

January 18, 2025

Speaker Spotlight

Alla Tytarenko on why speaking a common data language is crucial for every developer

"A unified approach to data isn’t just operationally efficient - it’s a catalyst for your product’s success"

Layer AI's Joona Rahko on the transformative power of AI in game development

January 17, 2025

Speaker Spotlight

Layer AI's Joona Rahko on the transformative power of AI in game development

"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."

Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond

January 13, 2025

Gaming Growth Guide

Level Up ROAS: Get Your Gaming Growth Guide for 2025 and Beyond

Mobile gaming attribution insights from Kochava + TikTok for Business

Building a culture of continuous learning, empowerment and support: Inside Tactile Games' Copenhagen studio

January 9, 2025

From Denmark With Love

Building a culture of continuous learning, empowerment and support: Inside Tactile Games' Copenhagen studio

Tactile Games’ Sarah Green-Lieber highlights how the Danish studio is building a global team - and the culture behind it

ByteBrew Developer Days in 2024: Mark your calendars for 2025

January 2, 2025

ByteBrew Developer Days in 2024: Mark your calendars for 2025

"Throughout 2024, ByteBrew’s Developer Days showcased the platform’s unwavering commitment to empowering independent studios."

Company Spotlight: Photon Engine

December 30, 2024

Company Spotlight

Company Spotlight: Photon Engine

Find out more about the multiplayer technology firm empowering studios of all sizes around the world

BIGO Ads Integrates with Unity LevelPlay: Boosting Revenue for Mobile Game Developers

December 18, 2024

Levelplay X Bigo Ads: Win-win

BIGO Ads Integrates with Unity LevelPlay: Boosting Revenue for Mobile Game Developers

Global Demand Meets Massive Traffic: A Win-Win for Developers and Advertisers

Company Spotlight: Kabam

December 12, 2024

Company Spotlight

Company Spotlight: Kabam

Find out more about Kabam, the studio behind the hit games Marvel Contest of Champions and Shop Titans.

GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs

December 5, 2024

Browser Games 101

GameDistribution: Expand Mobile Game Reach with Zero Acquisition Costs

Learn more about the opportunities for developers and publishers in the cross-platform browser market, with the help of GameDistribution by Azerion

Pixel United’s Kelly Kang on Building EverMerge’s Early Ad Monetisation Strategy

December 4, 2024

Pixel United’s Kelly Kang on Building EverMerge’s Early Ad Monetisation Strategy

Liftoff invites Kelly Kang, Senior Director of Ad Monetisation & Partnerships at Pixel United to discuss her achievements, challenges, and future aspirations.

Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions

December 3, 2024

Nef, Ismoo & Stariik Talk

Summoners War X AppGallery Meetup 2024: Exclusive Insights with SWC Europe Cup Champions

Pocketgamer.biz catches up with the top three winners of the SWC 2024 Europe Cup, to talk strategies, the influence of AppGallery, and the recent meetup

CrazyLabs celebrates seven billion downloads

December 2, 2024

Seven Billion Downloads

CrazyLabs celebrates seven billion downloads

CrazyLabs has hit a historic moment in mobile games, with the hypercasual pioneer hitting a huge seven billion downloads

Gamelight Celebrates Milestone of 1,000 Mobile Apps Promoted Worldwide

November 21, 2024

1000 Apps And Counting

Gamelight Celebrates Milestone of 1,000 Mobile Apps Promoted Worldwide

Gamelight has reached an exciting milestone - promoting over 1000 mobile games and apps through its rewarded user acquisition platform.

Xsolla to launch Xsolla ZK, advancing Web3 adoption for videogames

November 19, 2024

Welcome The Web3 World

Xsolla to launch Xsolla ZK, advancing Web3 adoption for videogames

Xsolla ZK - a bridge between traditional games and Web3

Xsolla releases Autumn 2024 Report on the future of mobile gaming and game development

November 13, 2024

Xsolla Report Autumn 2024

Xsolla releases Autumn 2024 Report on the future of mobile gaming and game development

Latest Report highlights key topics including the growth of web shops, the Influence of women gamers, and the impact of the Digital Markets Act

Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing

November 7, 2024

Navigating the Storm: How Creative-Level Attribution is Changing Mobile Marketing

Jesse Lempiäinen, the CEO & Co-founder of Geeklab explores the challenges of attribution in marketing and how the company's new creative-level attribution framework can help

Unlock new revenue streams and transform mobile game monetisation with Aghanim's all-in-one DTC platform | Podcast

November 6, 2024

Unlock new revenue streams and transform mobile game monetisation with Aghanim's all-in-one DTC platform | Podcast

The PocketGamer.biz podcast team and guests give you the state of play every week. Here's where to get it and what's inside this week's episode…

November 5, 2024

Company Spotlight

Company Spotlight: Neon River

Find out more about the headhunting firm that specialises in recruiting senior executives into mobile games companies around the world.

Narrative design in mobile games

October 31, 2024

Storytelling 101

Narrative design in mobile games

Tactile Games’ Jedidjah Noomen on writing for the small screen

How the deconstruction of fun works in mobile games

October 23, 2024

Emotional Arousal Explained

How the deconstruction of fun works in mobile games

How Sensemitter brings together neuroscience, behavioural and emotional analysis to measure and improve player engagement

Gamelight recognised as #1 rewarded source in latest AppsFlyer Performance Index

October 22, 2024

World Number One

Gamelight recognised as #1 rewarded source in latest AppsFlyer Performance Index

AI-powered UA specialist Gamelight has been named the number one rewarded source - globally - in the latest AppsFlyer Performance Index

From SEGA to Pocket Gems: Julie Dragland’s decade-long journey forging industry partnerships

October 22, 2024

From SEGA to Pocket Gems: Julie Dragland’s decade-long journey forging industry partnerships

As part of its Women In Games series, Liftoff invites Julie Dragland, Director of Partnerships & Business Development at Pocket Gems to discuss her achievements, challenges & aspirations

How TikTok’s LiveOps program is elevating mobile game engagement

October 21, 2024

Tiktok's Terrific Tools

How TikTok’s LiveOps program is elevating mobile game engagement

Discover how TikTok’s LiveOps program can help you boost player engagement, retention, and in-game success.

The Hitchhiking Developer’s Guide to The Alternative App Galaxy

October 15, 2024

The Hitchhiking Developer’s Guide to The Alternative App Galaxy

Navigating Your Alternative Options On the Heels of A Historic Ruling

Amanotes Embraces Hybrid-Casual Movement to Enhance User Experience and Drive Growth

October 10, 2024

Music Mobile Magic

Amanotes Embraces Hybrid-Casual Movement to Enhance User Experience and Drive Growth

Music-based mobile game developer Amanotes is making a major strategic shift towards developing hybrid-casual games - with it's first new releases already underway

How Quicksave became a game-changer in game development

September 26, 2024

Building Html5 Games

How Quicksave became a game-changer in game development

The Finnish studio didn't have the tools it needed to build high-performance HTML5 games, so they built their own

From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey

September 16, 2024

From Candy Crush to Love & Pies: Trailmix’s Philippa Layburn shares her mobile marketing journey

As part of the Women In Games series, Liftoff speaks to Philippa Layburn, User Acquisition Lead at Trailmix Games about her career, the challenges of UA and the changing face of the games market