AdsAdvisor platform launches globally to boost growth for mobile businesses

Marketing platform AdsAdvisor has launched globally with new growth and performance solutions aiming to help accelerate growth for mobile businesses. 

Originally developed by My.Games’ marketing team, the platform has been specifically designed for mobile app teams, offering campaign analytics, visibility into product metrics and streamlining for users’ creative operation workflows.

It also offers ROI and ROAS predictions for Android and iOS, as well as iOS-specific campaign support with SKAN setups.

AdsAdvisor plans to further expand its features, with a business planning tool expected in the coming months. 

New features 

AdsAdvisor was originally developed by My.Games' marketing team to optimise its mobile products. It has now become a standalone platform. 

“We’re excited to see AdsAdvisor launch globally, offering a solution built to meet the real demands of today’s mobile marketers," said AdsAdvisor chief operating officer Eugene Chernysh. 

“It’s an advanced platform designed to support the entire marketing cycle, providing teams with the resources they need to navigate the fast-changing mobile market. Having led marketing operations for dozens of hit mobile titles, we’ve distilled everything that worked into AdsAdvisor - from proven workflows to data-driven decision-making tools. 

“By equipping businesses with actionable insights, it ensures transparency and predictability in performance and delivers valuable tools for marketing analytics, workflow optimisation, team effectiveness assessment and achieving better results."