Amobee announces Live Tile advertising unit for Windows Phone

Mobile advertising firm Amobee has announced its new advertising unit for the Windows Phone OS.

The User Generated Ad (UGA) will be a Live Tile, which allows consumers to determine the ads they want to receive based on their preferences and behaviours.

The UGA makes use of Window Phone's Live Tile format to deliver multimedia and interactive ads, and will be available to advertisers worldwide in the second quarter of 2012.

What do we want? Ads!

"We have seen the early success of the Nokia Lumia handset and believe that the Microsoft Live Tiles and Metro UI are a perfect format for delivering personalised ads directly to each user's Windows Phone," said Trevor Healy, CEO of Amobee.

"Why should advertisers ever decide what users want? Let users get the ads and information they want, and when they want it."

[source: Amobee]