Analytics specialist appFigures adds iAd to iOS tracking data

Analytics firm appFigures has added iAd data to its reporting platform for iOS, with members now able to access the facts and figures directly from their account.

The move, which appFigures says is designed to ensure the platform covers all bases on iOS, combines iAd data with the system's other App Store numbers in one place, meaning developers can track all aspects of their apps' performance quickly.

Banking the data

"Tracking iAds enables us to provide our members with the most complete access to their iTunes Connect and App Store data," said appFigures co-founder Ariel Michael.

The iAds data, which is provided directly by Apple, covers the number of requests, impressions, clicks, as well as eCPM, CTR, and fill rates of ads on the network.

Displayed in both tabular form and an interactive chart designed to highlight any trends, appFigures claims it is working on expanding the integration of the iAds data with the rest of the platform - including adding it to its daily email report set up - over the coming weeks.

You can find out more from the appFigures' website.