Apple to close Quattro Wireless, focus entirely on iAd

Via a rather blunt message posted on Quattro Wireless Network's website, Apple has revealed it is to close the company it acquired for a reported $275 million earlier this year, focusing its expertises on iAd instead.

Quattro Wireless, which Apple purchased at the start of 2010, had previously run campaigns on multiple platforms.

However, it'll now work exclusively on iAd, its name also presumably set to be cast aside as a result of the move.

iAd for all

"iAd is helping advertisers reach millions of iPhone and iPod touch users around the world with dynamic, engaging ads right in their favorite apps," Apple says on Quattro's website.

"We believe iAd is the best mobile ad network in the world, and starting next month we're going to focus all of our resources on the iAd advertising platform.

"We are no longer accepting new campaigns for the Quattro Wireless Network, and we will soon begin winding down existing campaigns.  As of September 30th, we will support ads exclusively for the iAd Network."

Reports suggest the decision has been taken to enable Apple to maximise its resources, with many iAd clients claiming it takes far too long for their campaigns to hit the network.

[source: mocoNews]