January 5, 2024 New Year's Resolutions Why making marginal gains should be every developer's prime strategy for 2024 LifeStreet, CEO Levi Matkins gives us his simple but effective, six-step game plan to deliver substantial results
August 24, 2023 Artificial Intelligence Nvidia’s AI business is through the roof and the peak is nowhere in sight AI’s place in games development is only just being felt and, frankly, it’s hard to see where this train stops
August 3, 2023 Generative Ai Three ways to spot where AI can add value to your business LifeStreet’s Levi Matkins discusses how digital advertisers and ad tech companies can get the best out of generative AI
April 18, 2023 Ad Transparency What transparency means in today’s mobile marketplace LifeStreet product manager Lily Stoelting on why transparency is key to cost effective mobile advertising
April 3, 2023 Insights LifeStreet CEO Levi Matkins on generative AI and its role in mobile advertisement Generative AI has caused quite the buzz in 2023 but what does it mean and how can it be used
December 14, 2022 Commentary "The FTC is facing an uphill battle." Lifestreet CEO Levi Matkins talks Activision-Blizzard lawsuit With the FTC attempting to block the Activision-Blizzard acquisition deal with a lawsuit, our experts ponder what could happen next
December 1, 2022 Guest Post The end of the IDFA: Then and Now LifeStreet CEO Levi Matkins on how advertisers and developers can navigate the changing mobile space
November 1, 2022 Guest Post LifeStreet CEO Levi Matkins on converting players to payers in a post-IDFA world Working with a specialised DSP is more important than ever for companies looking to scale
September 5, 2022 Guest Post How to build a winning ad strategy through creative testing LifeStreet CEO Levi Matkins on how to create the best ads possible
July 14, 2022 Mobile Mavens How much do Unity and ironSource need each other? Tenjin, LifeStreet, Metanomic, Mintegral, and Frameplay discuss the recently announced Unity and ironSource merger, and how it differs from the influx of high-profile acqusitions in Q1 2022
July 6, 2022 Demand Side Platform How can advertisers and marketers maintain the gains made during the COVID lockdowns? LifeStreet’s Levi Matkins believes advertisers and marketers can maintain their gains through the tools available in an in-app environment – particularly, the right DSP
November 10, 2021 Rethinking Ua Paving the way for success without the IDFA The numerous benefits of tapping into non-personalised ad traffic