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Chartboost rebrands influencer marketing platform Roostr as Chartboost Influence

Adds new functionality to the platform
Chartboost rebrands influencer marketing platform Roostr as Chartboost Influence

Chartboost has rebranded its influencer marketing platform Roostr and relaunched it under the new name Chartboost Influence.

The service will operate in much the same way, although new additions have been made. New campaign options have been added, allowing advertisers to pick from flat fee or performance-based campaigns which include basic shout-outs and dedicated videos.

Users will also gain access to full data visibility on influencer channels. This gives them the opportunity to see average video views, subscriber counts, geographical location, and more.

A new call

Under its previous name, Chartboost Influence has already helped drive over 250,000 high-quality installs for games. It has worked with developers such as Playdemic, BigFish Games, and Capcom.

Chartboost acquired Roostr in February 2016 for an undisclosed sum. "By joining forces, Chartboost developers get access to an entirely new way to reach the audiences they want, and Roostr influencers get access to an ever larger game library." said Chartboost CEO Maria Alegre at the time.