de Blob iPhone game promoted in Apple Stores

THQ Wireless' iPhone revenues look set to get a healthy boost, with news that its de Blob game is to be preloaded on iPhone and iPod touch display units in Apple's real-world stores.

According to VentureBeat, the game won't be the only app to benefit in this way over the coming months (although it doesn't name the others).

In true Apple style, this isn't a commercial deal. The company is effectively choosing apps that it feels best show off the devices' capabilties. A similar policy is in operation on the App Store itself.

de Blob will apparently be popping up in Apple Stores from mid-October, anyway. It had already been one of the games spotlighted on the App Store homepage, so its impact on THQ Wireless' bottom line will presumably be healthy.