Deal

Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity

Date Type Companies involved Size
February 11th, 2016 acquisition Chartboost
Roostr
Not disclosed
Chartboost acquires influencer network Roostr to tap into fast-growing social UA opportunity

Mobile monetisation outfit Chartboost has extended its reach with the acquisition of influencer-focused outfit Roostr.

Roostr's marketplace for linking mobile game advertisers with YouTubers has quickly become a solution for developers large and small who want to take advantage of YouTube's growing social power but don't have the ability to cut deals with individual channel owners.

The deal will see Chartboost gaining access into non-traditional UA markets, while Boston-based Roostr will gain access to Chartboost's massive client base and sales team.

You can see an example of a Roostr generated video below:

"By joining forces, Chartboost developers get access to an entirely new way to reach the audiences they want, and Roostr influencers get access to an ever larger game library." said Chartboost CEO Maria Alegre.

Based in San Francisco and with offices in Amsterdam and Tokyo, Chartboost reach is over 300,000 mobile games and 1 billion players a month.

Better together

"With Chartboost, we will be able to give creators access to the top games, technology and methods to continually grow their channels and make a living, while letting them focus on what matters most to them - creating great gaming content," said Marco Mereu, Roostr's founder and CEO.

With Chartboost, we will be able to give creators access to the top games, technology and methods to continually grow their channels.
Marco Mereu

Roostr is a performance advertising network that works by bringing together advertisers and influencers on video channels such as YouTube, Twitch and Mobcrush.

Advertisers set up campaigns in terms of budget, CPI etc for games they want advertisers, and influencers then choose which mobile games they want to make videos about. The influencers are then paid on a per install basis.

"With Roostr, we've connected with content creators to reach new, engaged, high-quality players. For a long time, we've also leveraged Chartboost's transparent marketplace to execute on our player acquisition strategy," added Neal Vickers, user acquisition manager at Big Fish Games.

"Chartboost and Roostr are a great combination and we don't hesitate to recommend them to every game developer wanting to grow their business."


Contributing Editor

A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.

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