Deals on demand: Loopt Star adds nearby rewards to check in setup

Location-based apps haven't been slow in signing deals with the big chains and outlets to reward their users, but if users aren't aware of the promos, it's a bit of a wasted effort.

As a result, Loopt Star has added a 'rewards nearby' feature that alerts users to deals within a 20 mile radius whenever they check in.

Loopt claims the new service - for its iPhone app - will encourage users to hop from one deal to the next, picking up rewards as they go, while brands will be given complete customisation options over the new setup, allowing them to dictate just how far their rewards are visible from.

Offers on alert

"Rewards Nearby helps people plan their citywide journeys, picking up on deals along the way," the company says on its blog.

"Brands will be able to customise the visibility of their reward, whether they want to reach users in a one, five, ten mile radius, or further.

"For instance, a retailer with a high-priced, high-value discount may want their reward visible 5-10 miles away - users might drive across town to take advantage. A convenience store might be an 'around the corner' reward."

Loopt is also expanding the number of rewards available on the app, signing a deal with US footwear chain Steve Madden to offer customers 20 percent off any purchase of $50 or more.

The deal follows similar link-ups with Gap and fashion designer Paul Frank, amongst others.