DeNA integrates Mobage China with 120 million-strong Kaixin001 network

Extending its user base in China, DeNA has announced a deal with Beijing Kaixinren Information Technology Co., Ltd.

It runs the Kaixin001 social network, which has over 120 million registered users.

Take them mobile

Set up through DeNA's China office, it enables Kaixin001 users to log into DeNA's Mobage social mobile gaming network with their existing usernames and passwords.

In addition, the Android version of Mobage China is being promoted on Kaixin001's website and through its mobile app, allowing them to play localised versions of Mobage's social games catalog.

'Share on Kaixin001' and 'Back to Kaixin001' buttons have also been added to the Mobage China app.

DeNA launched the Android version of Mobage China in July and the iOS version in November. It says this deal is part of an ongoing and aggressive expansion policy in the country.

[source: DeNA]