Menu PocketGamer.biz
Search
Home   >   News

Digital insight outfit SimilarWeb raises $15 million for aggressive mobile expansion

Tracking app store traffic
Digital insight outfit SimilarWeb raises $15 million for aggressive mobile expansion
Date Type Companies Involved Size
Nov 25, 2014 investment Naspers SimilarWeb $15m
Stay Informed
Get Industry News In Your Inbox…
Sign Up Today

Israeli data outfit SimilarWeb has closed a $15 million Series D funding round.

The round was lead by existing shareholders Naspers and Lord David Alliance, and takes the company's total investment since 2009 to $40 million.

Secret sauce

The company's key product is SimilarWeb Pro, which enables companies to compare web traffic and, more importantly, sources of traffic.

This new investment will enable SimilarWeb to aggressive expand its technology into mobile app analytics, notably app store trends and traffic sources, both internal and external to these stores.

It also hopes to make what it refers to as "targeted acquisitions in the mobile arena".