Doodle Truck downloads hit 3 million in 7 days after OpenFeint Game Channel promo

Visibility on iOS isn't an issue that's going to go away. 

Hence, promo solutions such as OpenFeint's Free Game of the Day channel delivered via the firm's Game Channel app will become ever more important, especially when they achieve results.

Triniti Interactive's Doodle Truck certainly falls into that category, with the developer reporting that cutting the price and signing the game up for Free Game of the Day was enough to generate 3 million downloads in just seven days, sending it to the top of the App Store charts in the process.

The download difference

"Competing for App Store attention when great publishers are slashing prices on their entire catalogs can be really challenging," said VP of marketing at OpenFeint, Eros Resmini.

"Free Game of the Day helps players discover great games and gives developers the opportunity to vastly grow as strong player fan base while pushing their game up the charts."

OpenFeint claims games featured are pushed at every single player in the network's 70 million strong community, with the firm having also added the ability for users to spread the word about game offers via Facebook and Twitter.

Developers interested in signing up their games for Game Channel promos should visit OpenFeint's website.