Drawbridge levels up, appointing stats marketing man Daryl McNutt

Mobile targeting and retargeting outfit Drawbridge is looking to get its voice heard.

And with that mind it's hired Daryl McNutt of video ad company BrightRoll as its new VP of marketing.

Drawbridge recently rolled out a suite of mobile-focused advertising techology, to better enable the targeting and retargeting of users across desktop and mobile devices.

Systems go

Backed with $20.5 million from Sequoia Capital and Kleiner Perkins Caufield & Byers (amongst others), at Drawbridge McNutt joins veterans from the likes of AdMob, Google and Yahoo!

"Daryl has an unusual combination of experience and skills for a marketing head - he has a strong stats background matched with a proven track record in digital advertising running through his entire career," said CEO Kamakshi Sivaramakrishnan.

"He's a great fit with Drawbridge's data-driven culture."