EA dabbling with ad-support in Lemonade Tycoon
The iPhone isnt only proving to be innovative for the users. Developers and publishers are seeing it as a way to test out new ideas and marketing concepts.
EA has always strongly resisted advert sponsored games, but quite out of the blue it seems to have jumped fully onboard the iPhones advergame train with the free release of Lemonade Tycoon.
This is a financial/business strategy title thats performed well on a variety of different platforms (mostly online), and is being used by EA as a vehicle for tastefully integrated sponsor messages.
Lemonade Tycoon is quite a break from EAs normal breed of game, iPhone or otherwise, but strongly suggests the expected potential smaller advergames offer to the whole portable games market, and not just the smaller developer.