End2End delivering HeroCraft’s back catalogue

HeroCraft is one of Russia’s premier mobile game developers, with over eight years worth of pocket games under its belt.

A new partnership with End2End will allow a new range of mobile gamers to benefit from the Russian developer’s titles through the large network of managed carrier portals.

“This is yet another important relationship for us to increase our distribution network with carriers globally,” says HeroCraft’s marketing director, Alexey Sazonov. “End2End have a fantastic working relationship with a great number of high profile carrier networks and we hope to bring HeroCraft’s unique brand of mobile gameplay to as many new consumers as possible.”

The real benefit of this new partnership is found in End2End’s careful distribution targeting, however. The company caters specifically for regional and local content, taking language, culture and religion of different territories into account - aiming to provide the most appropriate, and therefore likely to be more successful, titles to individual territories.