European game devs don't think big enough, says Supercell shareholder LVP

London Venture Partners' MD Paul Heydon knows a lot about numbers.

After all, LVP is a shareholder in the likes of Unity, NaturalMotion, PlayJam, Supercell (back at the seed round stage), Grey Area, Applifier and Brainbow.

Pointing to the likes of Supercell, GungHo and Mojang, Heydon pointed the opportunity currently available in his talk The Need For Speed.

"You don't need a lot of money or large teams," he said.

"You need to work fast, be innovative, and take a step back and make games for a large potential user base.

"You need to think big. Really big. European game companies often don't think big enough."

Revenue streams

One interesting aside, was Heydon's view that mobile advertising will be an important revenue stream in 2013

This is driven by the amount of time consumers spend in mobile apps and the way that video and location-based ads will increase the value of mobile ads.

"People aren't talking about the amount of money being generated by mobile games," Heydon said.

"Some mobile game companies are generating more than $100,000 daily from ads. "