Event

Pocket Gamer LaunchPad (Online)
Jul 23rd - 25th 2020

Pocket Gamer LaunchPad (Online)

Online Event

Date & Times: Thursday, July 23rd - 25th 2020
8am to 11:45pm
Location: Online Event
Expected Size: 3,000 - 10,000
Ticket Cost: FREE
Target Audience: Consumers, Developers, Indie Developers, Media, Publishers, YouTubers / Streamers
Event Type: Online Event
Featured Platforms: Android, iOS, Windows Phone

Pocket Gamer LaunchPad is a brand new digital event to celebrate new, upcoming or updated mobile games on 23-25th July across multiple sites, streams, social media and other channels. It offers a brand new way for publishers and developers to create buzz around their games to an audience of 1M+ be they recent launches, upcoming titles, significant updates to existing games.

Why are Pocket Gamer doing this?

Whilst the console and PC industry have multiple editorial 'launch' events throughout the year, such as E3, Gamescom, EGLX, Rezzed et al, mobile games have never really had their own, and even when they do appear at these larger events, they are usually overshadowed or treated as second class citizens. We think this disrespect has gone on too long, especially now that the mobile games industry is by far the biggest part of the games industry (almost half the overall value and way bigger than either PC or console). We also noted that, due to COVID 19, when all events are digital, there is an opportunity to compete on a more even playing field and reach a wide audience of players wherever they are.

Who's involved in the event?

Obviously the event is being led by Pocket Gamer but it is also backed by the Enthusiast Gaming Network, currently the largest games media network in the world which reaches over 200M gamers p/month through its network of leading sites such as the Escapist, Destructoid, Nintendo Enthusiast and more.

How will it run?

We’ll run a central editorial channel on PocketGamer.com that will fill up with news, interviews, videos and more throughout the day. From 5pm-7pm (BST) each day we’ll be running a live video stream full of announcements, showcases, hands-on plays and developer interviews as well as some cool offers and giveaways. We’ll also have a live Discord chat group where players can discuss the games with each other, our team and developers themselves.

I'm a player, how do I ensure I don't miss it?

The event will take place live throughout the days on 23-25th July. To ensure you stay up to day with the event, you need to:

N.B. By signing up you’ll also be first to know about offers and competitions throughout the LaunchPad event.

How do I get involved?

There are multiple opportunities to get involved with Pocket Gamer LaunchPad, including sponsorships to help promote your game or even your brand, as well as promotional partnerships. Contact chris@steelmedia.co.uk or andreea.ghiurca@steelmedia.co.uk for details on how to get involved on that front.

We recognise that the best games don’t always come from the biggest companies. That’s why we are running an indie developer program for those smaller indie studios who’d like to showcase their exciting upcoming projects. You can sign up using this form.

More Information

Find out more information on Pocket Gamer LaunchPad (Online)

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