Game Connection x ChinaJoy 2026 brings together the global games industry for three days of high‑impact business networking, indie showcases, and cross‑border partnership opportunities. Co‑organized by ChinaJoy and Game Connection, this collaborative event sits at the heart of ChinaJoy’s B2B ecosystem, giving developers, publishers, investors, and service providers a dedicated space to meet, negotiate, and discover new projects. With hundreds of international companies attending ChinaJoy 2026 and more than 600 games registered for the ChinaJoy × Game Connection online festival, the combined event offers unmatched visibility for studios seeking global reach. 

The Game Connection x ChinaJoy Indie Game Area—located in Hall W4—features curated indie showcases, main‑stage presentations, structured B2B matchmaking, and the official Indie Game Awards. Exhibitors gain access to publishers, platform holders, media, and investors, while attendees benefit from a concentrated hub of innovation within ChinaJoy’s massive 140,000 m² expo footprint. Running July 31 – August 2, 2026, this collaboration is one of the most important business‑focused gatherings in Asia’s gaming calendar, offering global networking, long‑term exposure, and direct access to China’s rapidly expanding games market.

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