Without a doubt, one of the most popular mobile game formats of the last few years is hypercasual. But what is the best way to enter this market?

In some respects, these level-based, minimalistic games hark back to an earlier, classic era of gaming, where a powerful gameplay mechanic was all you needed to win hearts and minds.

But they’re also very modern, making exceptional use of the mobile form, and leveraging the latest engines, styles and monetisation options.

Hypercasual games are a great place for indie studios to flex their development muscles. But what makes the perfect hypercasual game?

A practical RoundTable discussion

In this expert RoundTable, we explore the challenges and opportunities of the hypercasual market and share tips and advice for how to make and publish a hypercasual title.

What criteria are considered to be part of this burgeoning scene? How do you take an idea from concept to publishing success? And with so many variations possible, how do you stand out from the crowd?

In this expert panel, you'll get answers to those questions and more.


  • Balaji Thangaraj Vijayan: Head of Publishing, Sunday
  • Riley Andersen: CEO, Umami Games
  • Masha Mustakin: Co-founder & CEO, Alpha Potato
  • Tsahi Liberman: Senior Product Manager, Lightneer
  • The panel will be moderated by Brian Baglow, Managing Editor of

Special thanks to our partners: Sunday
Sunday is conquering the world of hypercasual publishing along with its partner developers from all around the world. With its hands-on knowledge, data-driven processes, unbridled creativity, and transparent communication, it brings to the table all the benefits of an agile and dedicated team. The ad tech know-how and marketing capabilities of the AppLike Group are its rocket fuel, resulting in profitable hits for its developer partners.

Sunday’s company values are all about sustainable profits, fairness, and developer empowerment. The company is based out of Hamburg, Germany.

Find out more at:

Read articles about our sponsor's work, at the editorial site:

And you can enter our hypercasual competition too!

Working on a hypercasual game right now? Or inspired to get started following this panel? Pitch your game in September and you could win prizes, press coverage and exclusive mentorship.

Even more online knowledge
The PocketGamer.Biz RoundTables series is aimed at bridging the gap between the expert insight offered each day in our b2b site's articles, and the awesome live experience of our Pocket Gamer Connects and Pocket Gamer Connects Digital conferences.

In each of these regular RoundTables, we'll bring together four or five leading industry experts in a specific field to discuss a pertinent subject, hosted by the team. We'll broadcast the live event for free to everyone who signs up - who can also interact and ask questions - then we'll follow up with some key points in an article and make the video available on our YouTube channel.

World-class industry conferences

A RoundTable is a great opportunity to see, for free, the kind of expert content that delivers at our live and digital conferences. These complete, multi-day events bring together speakers and panellists from around the world to share knowledge and insight, as well as provide great networking opportunities. The next Pocket Gamer Connects Digital takes place entirely online at the end of September 2021.

Meanwhile, every few weeks we'll share these standalone discussion RoundTables so you can gain valuable insight, and also get familiar with watching and participating in online panel discussions. Future themes will cover a range of timely and insightful topics: keep your eyes out for our next one! 

Register for RoundTable: What is the Secret of a Successful Hypercasual Game? (Online)