The Funding Formula is a one-of-a-kind event for games companies exploring current and future funding and commercial opportunities.

Returning for its second year, The Funding Formula is a unique event in the games industry's calendar, positioned exclusively for games companies looking to understand the current and future market landscape for funding and commercial opportunities.

The Funding Formula brings together games companies and industry experts to network, share insights and support the development of future business growth across the sector.

We are also pleased to welcome PocketGamer.biz as the official media partner for The Funding Formula 2026, helping to bring the event’s conversations and insights to the wider games industry.

Our three main tracks of talks will explore:

Securing Investment & Funding Partnerships: Explore the games funding landscape and learn what investors, publishers, platforms and funding partners are looking for. Gain practical insights into investment readiness, pitching, fundraising strategies and building relationships that can unlock growth for your business.

Building for Sustainable Growth: Discover how to create resilient, scalable games businesses through effective operations, customer retention, ethical monetisation and data-informed decision-making. Learn how to empower your business and build long-term commercial sustainability.

Exploring New Revenue Streams & Market Opportunities: Understand the potential for opportunities beyond traditional game sales, including brand partnerships, licensing, user-generated content ecosystems, transmedia opportunities and innovative business models. Hear from studios that have successfully diversified their revenue streams and expanded into new markets.

Organiser: UKIE

Pass Price: £0 - £299

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