WePlay Expo 2026 returns to Shanghai as China’s largest indie‑game and gaming‑culture festival, bringing together creators, players and global industry guests for two days of hands‑on experiences. Hosted at the Shanghai World Expo Exhibition and Convention Center, the event showcases more than 300 games across console, PC, mobile and tabletop platforms, offering immersive free‑trial zones, live events, guest interviews, speed‑runs, and cultural experiences ranging from anime and comics to retro gaming and traditional Chinese art. As a hybrid B2C and B2B event, WePlay connects fans with developers while supporting cross‑border business meetings and industry networking. 

Founded by the China Indie Game Alliance (CiGA), WePlay Expo has grown into a major cultural hub featuring the IndiePlay Awards, exclusive merchandise, student‑game showcases, and international exhibitors from more than a dozen countries. The 2026 edition continues this tradition with expanded themed zones, designer‑toy markets, board‑game areas, and interactive sessions with renowned creators. Whether you’re a gamer, developer, collector or culture enthusiast, WePlay Expo 2026 delivers a vibrant, community‑driven celebration of games and creativity.

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