Orange signs Ad Infuse for mobile game advertising

Mobile advertising firm Ad Infuse has announced a big deal with Orange, which will be deploying its adInMotion platform in several of its European operators.

The platform will be used to offer advertising across various content types, including messaging, browsing, video and mobile games - with the ad campaigns managed from a single point.

There aren't any details yet on exactly how ads will be integrated with games, or indeed how the revenues will be shared with publishers.

"By deploying the adInMotion platform, Orange can further unlock the value of their mobile content, provide an incredible opportunity to brands, and deliver a compelling service to their consumers," says Ad Infuse CEO Brian Cowley.

Ad Infuse says it won the contract after Orange spent nine months assessing the mobile advertising market, and the various platforms available.

Last week, T-Mobile UK announced the launch of its own ad-funded games offering, run by Digistores.