Flurry and comScore pool mobile analytics resources
Flurry and comScore aren't really in direct competition, but it's still a surprised to hear that the two analytics companies have joined forces, without any kind of corporate merger behind the alliance.
Flurry will be providing its mobile application analytics data to comScore, which will blend in its own brand of audience measurement to provide a depth of user research that's unique to the mobile and smartphone sector.
"Flurry is excited to provide comScore clients with key information about mobile application usage, enabling them to succeed on iPhone, Android and Blackberry the worlds fastest growing digital media platforms," says Flurry's VP of business development Sean Galligan.
"ComScores demonstrated innovation in audience measurement and relationships with the worlds largest digital media properties make them an ideal partner for Flurry."
The data obtained through the partnership will be sold via comScore to provide clients with deep, intensive data on the consumption habits of iPhone, Android and BlackBerry users.