GameGenetics appoints Jeffry van Ede as CEO

Berlin-based user acquisition outfit GameGenetics has appointed a new CEO.

Previously Interim CRO and before that at Backpack Consulting and Sony Europe, Jeffry van Ede replaces founder and former CEO Alexander Piutti.

Piutti will remain at GameGenetics in an advisory capacity.

New blood

Founded in 2009, GameGenetics has grown from a four-man-team into a UA specialists with over 60 employees, which delivers more than 100 billion ad views per month to its partners, including Electronic Arts, Kabam and Ubisoft.

"I'm grateful to Alexander Piutti for his trust in me", van Ede remarked.

"Together with the highly talented team that turned Piutti's vision into a successful reality, I am going to lead GameGenetics to the next stage of growth."