Gameloft CEO Guillemot on why a firm stance on piracy means Amazon's Appstore is Android kingmaker

Early impressions of Amazon's Appstore have been generally favourable, and now Gameloft CEO Yves Guillemot has come forward to heap even more praise on the marketplace.

Discussing the publisher's future in an interview with Reuters, Guillemot said the Amazon Appstore had the power to provide Android with the kind of stability for developers and consumers that Google hasn't managed to achieve with the default Android Market.

No basket case

The Gameloft man claimed Amazon's considerable experience in online retail and the relationship it's built with consumers as a result means the marketplace is the perfect platform for selling mobile games.

"The Amazon ecosystem is controlled where we don't find too many pirated version of our games or malware games, so for the consumers, it will be a safer place to come and get applications," said Guillemot.

As a result, Gameloft which has, until now, chosen to avoid Android Market by selling its Android games via its own web portal claims Android is moving up its priority list.

It currently has two Android titles - UNO and Asphalt 5 - available on the appstore.

Going socialThough, naturally, Gameloft isn't putting all its eggs in one basket.

Games for internet-connected TVs will be an important tool for revenue growth in 2012, Guillemot said, and the publisher also plans to bring its roster of licenses to Nintendo's eShop for 3DS.

From a mobile perspective, social gaming is also key to Gameloft's growth.

"The good news is that social games are planning to get to the mobile space over the next few years," added Guillemot.

"We know this mobile space very well and we'll be able to leverage it."

To date, one of Gameloft's biggest forages into the social gaming sector has come in the form of Facebook release Green Farm, which hit the social network back in September.

[source: Reuters]