Glu ramping up D2C mobile games sales

Glu has signed a deal to use Movaya's PlugNPlay and TryNBuy products on its websites, to help it sell more mobile games direct to consumers.

So far, three games are available to buy through the platforms: Madagascar: Escape 2 Africa, The Dark Knight, and Family Feud. More are due to be added in the coming months.

"Movaya's technologies will enhance how Glu is able to sell its games," says Movaya CEO Phil Yerkes.

"The move allows customers to sample games and stay informed on updates and new offers, and more importantly, creates a new distribution channel to generate additional revenue for Glu."

Movaya also works with D2C mobile games retailer Thumbthug, and game discovery service Mpowerplayer.