Google's US momentum clearly seen as it beats out BlackBerry and iPhone for new buyers

There are plenty of analytics and metrics companies who spend their time plotting the rise and fall of various technologies.

This graph from Neilsen concerning mobile operating systems in the US is a little different.

It measures the market share from first time buyers who have acquired a smartphone over the first six months of 2010.

To that degree, the numbers themselves aren't as important as the broad trends, which demonstrate which OSes are meeting consumers' needs in terms of price of handsets as well as marketing prowess.

Rise of the robots

Of course, it's not a particular surprise that Android is the main winner, but what is significant is how quickly it's tripled its market share.

Apple dropped the most of the three before the release of the iPhone 4  in July resulted in a rise.

Again this is unsurprising because of the platform's premium pricing, which means it's never going to scale well in terms of market share in an increasingly price sensitive situation. Amd in the US, iPhone is also still only available with AT&T.

So, it's perhaps RIM's BlackBerry platform that is under the most pressure. Starting with the largest market share, it's dropped into third position, despite the range of devices and pricepoints it can offer.

[source: Silicon Valley Insider]