Greystripe looks to bolster platform with social and industry focused 'ad boosters'

Having recently been acquired by online marketing firm ValueClick for $70 million, ad network Greystripe has developed a means to integrate social and local content into ads on its platform.

Dubbed 'ad boosters', the new tool has been developed with the intention to make content more "relevant, contextual and valuable to consumers".

In focus

Two types of booster have made the line-up; industry-focused units and social units.

The industry focused boosters offer mobile ad formats focused on the likes of retail, consumer packaged goods, automotive, travel, technology, health and restaurants. They're also customisable, allowing advertisers to cater for their own audience's contextual tastes.

The social unit allows marketers are designed to link up with social networks, adding buttons so users can interact with the product in question.

Available buttons include Facebook, Twitter, YouTube, and Google+, as well as links to mobile websites, buy buttons, coupons, store locators and more.

Boost button

In short, Greystripe is looking to provide a greater link between the products being pushed and the ads themselves, so advertisers get better results.

"Today's consumer engages through mobile and social channels,” said Dane Holewinski, director of marketing for Greystripe.

"Our ad boosters deliver a tailored brand experience for consumers on their mobile devices, bringing them closer to the products and services they love.

"For advertisers, ad boosters drive greater brand lift and higher post-click value by providing users with choices in how they engage with a brand."

[source: Greystripe]