Greystripe reports latest ad-funded mobile game stats

Ad-funded mobile games firm Greystripe has released its October Consumer Insights Report, offering data from the third quarter of this year.

iPhone looms large - Greystripe says its iPhone games are the most popular among 18-34 year-olds, with 48 per cent of users falling into that category.

The survey also claims that iPhone gamers tend to be educated and affluent, and also that 75 per cent of them access the mobile web at least once a day, while 66 per cent use it more than once.

Of course, Greystripe's raison d'etre is to attract advertisers to its network of mobile games. With that in mind, it says that 87 per cent of game players on feature phones and iPhones are involved in the purchasing decisions in their families.

But the money shot (so to speak) comes with the company's claim that it's now served more than 100 million game downloads, and is generating a click-through rate from in-game ads of 9.1 per cent.

Some other intriguing stats from the report: 35 per cent of Greystripe's users have never paid for a mobile game, which the company says proves it's bringing new users into the mobile games market.

Meanwhiel, Action and Puzzle games are the most popular genres, with 17 per cent and 16.6 per cent of downloads respectively. There's more in the full report, including a breakdown of Greystripe's top revenue-generating games on both mobile and iPhone.