Greystripe reveals stats from Jeep campaign

Ad-funded mobile games firm Greystripe has released more stats, this time from a campaign for Jeep which ran across its network in March and April this year.

Greystripe says Jeep got a 10.8 percentage points increase in unaided brand awareness following the campaign, rising from 9.7 per cent to 20.5 per cent.

Meanwhile, consumers between the ages of 25 and 34 saw an 18.5 per cent increase in online ad awareness, and a 12.3 per cent increase in purchase consideration.

The Jeep ads were interesting, because they used a question-and-answer format, rather than just simply flashing up an advert.

The research will be used by Greystripe in its efforts to sway more brands into advertising within mobile games.