Halfbrick partners with inneractive to launch free Fruit Ninja on Nokia Store

Australian developer Halfbrick has unveiled a partnership with app monetisation exchange inneractive to launch a free version of hit title Fruit Ninja.

The new ad-supported game will debut on the Nokia Store bolstered by inneractive's APS, better known as its Ad Placement Strategy.

Fruity first

The tool is designed to emphasise the location and nature of the ads in order to "maximise revenue for the developer and enhance the UX for the user."

"It's always a priority expand our portfolio of games and the Fruit Ninja world across more devices to reach even more fans," said Halfbrick CEO Shainiel Deo.

"We're very excited about our partnership with inneractive which will help us achieve exactly that."

For inneractive's part, VP of marketing Itay Gadot said the firm was "thrilled to have collaborated with such a premium developer", with the firm having looked to optimise ads for both the benefit of Halfbrick and its fanbase alike.